Display Your Services on Your Website Like a Pro

Image blog WebSelf

Whether you are a consultant, a virtual assistant or simply an entrepreneur, you most likely want to make it known so that you can sell your services. So, how do you do this? If you have a website, it is a good idea to have a section just for what you offer. Let's take a closer look at how you can present your services on your website like a pro and get sales.

Create a page dedicated to your services

To start, when creating your website, make sure to have a page to present your services. In fact, if you are an entrepreneur, this is one of the fundamental pages of your website, the same as the home page, about page and contact page. This is where you can talk about your services, show examples and add customer reviews. The goal here is to answer all your visitors' questions and get them to contact you.

You can summarise your services offered on the home page; however, a dedicated page will allow you to add more content. Don't forget to put a button on the home page to invite people to learn more and visit your services offered page. Keep in mind that it should be easy to navigate between the different pages of your website.

Describe your different services

One of the main advantages of having a dedicated page for your services on your website is simply that you have the space to present and explain your services. That means you can take the time to describe your services, what they consist of, completion time, etc. Add everything that might be relevant to build confidence in your potential customers. If you answer all their questions, they will see that you can meet their needs.

Also, don't hesitate to offer different packages of services. Some services often go together, and this is another way to meet the needs of your target clientele while increasing your sales. To do this, you need to understand your customers' needs. For example, if you are a community manager, you can offer a package that includes social media management and newsletter services. You could also work with partners to offer packages that will stand out. 

Show examples

People are visual. They like to be able to compare and see concretely what they can expect as a result of your work. Therefore, don't hesitate to add examples of old projects or work done on your services page. If you're creating a website, put some snapshots of your work on your homepage. If you are in the field of renovation, show your most amazing achievements. If you're a pastry chef, add photos of your most decadent desserts. This way, you can show your know-how and convince your potential customers to work with you.

That's why we decided to add an Example page to the WebSelf website. Our visitors then have access to sites made by our customers. They can then decide to register and create their own website with our website builder as they know what they will get when using our service.

Show your prices or not

One of the most common questions in the world of entrepreneurship is should I post my fees on my website? It depends on what you are looking for. The pros of displaying your prices on your site are transparency, it is information sought by your potential customers and allows you to sort requests. If you don't display your prices, it can encourage your customer to contact you and you can keep some flexibility regarding your rates. It is true that it is more difficult to give a price if you offer customized services. As well, you can also indicate a price range, starting from, to give an idea of cost. 

In short, it's up to you to see if you want your rates to be posted on your website or not. Don't forget that this will be in plain sight for everyone – even your competitors.

Add recommendations

Ah, customer reviews! This is something very important! People are looking for the best possible price and want to be satisfied with the service. How do you convince them to choose you? Recommendations from satisfied customers can certainly help you.

But how do you get customer reviews? Your customers can leave comments at different locations – on your Google My Business page, Facebook and website. You can use WebSelf's comments feature to gather feedback and recommendations from former customers. Also, don't hesitate to contact your customers after you have provided your service to encourage them to let you know whether they are satisfied. Having comments on your website for people to read will greatly increase your credibility. Of course, it is vital that these are real recommendations from real customers.

Don't forget call-to-action buttons

Finally, from a structural point of view, don't forget to add a call-to-action button on your service page. When a potential customer comes to your website and discovers your services, what do you want them to do? Do you want him to contact you to make an appointment? Do you want him to fill out a form or ask for a quote? Make your visitors' lives easier by making it clear what they need to do.

For example, you can add a call-to-action button on your contact page if you want them to communicate with you or insert a form directly on your service page. The easier it is to meet the needs of your target audience, the more business opportunities you will have.

In conclusion, your services page is a bit like a sales pitch. You only have a few seconds to convince your visitor to work with you. Explain what you're offering, show examples, add recommendations from satisfied customers, and don't forget the call-to-action button. It will then be up to you to decide whether you want to display your prices or not. Happy creating!