How to Promote Your Online Store Products on Social Media

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Whether you offer the best products or services in the world or not, if you do not take the time to promote them, you might not sell anything. If you have an online store, where do you start? Why not try social media? These platforms can be very helpful! Here are a few tips on how to promote your online store products on social media.

Which social media choose?

Before publishing anything, let’s take a few seconds to talk about something important: which social media use? One? All of them? Since the creation of content for social media can take a lot of your time, and the results can be different, start by asking yourself who your clientele is. Then, check which social media are used by this target audience. It will give you a starting point. You can try different social media and keep the platforms that offer the best performance after a while and according to statistics.

Moreover, it is essential to note that some social media need more time than others. You can increase your sales significantly by being on YouTube, but do you have the time, expertise, and content to create professional videos? Bet on your strengths.


Today, nearly everybody is on Facebook. It is both an advantage and a disadvantage. First, if everybody uses this social media, it means that there will be a lot of competition. Of course, you can create ads directly on this platform, but did you ever think of creating a group or a community? Indeed, Facebook groups have the particularity of having engagements from their members. You could then create a group associated with your products or services or being active on some of them to share your expertise.


A picture is worth a thousand words. If your products look great and have beautiful pictures, it would probably be relevant to promote them on Instagram. It is likely for this reason that many fashion-related businesses are using this platform. If you are looking for inspiration, you can always take a look at one of WebSelf’s clients: La Dune des Perles. Do not forget to create Stories on a regular basis and encourage your clients to use your hashtags to share your creations.


You only need to post a beautiful picture on Pinterest to have sales, right? Yes and no. In a sense, Pinterest is similar to Instagram; a refined picture is the most important element of both platforms. However, the way they work is different. On Pinterest, you need to post pins and gather them into boards. When you create a pin, you can add a description and a link to your online store. Keep in mind that Pinterest’s community is mostly feminine and increasing. You might have to test a few types of pins to see what works for you and bring you traffic. Note that you can also create infographics and share them on this social media.


We know that YouTube is one of the most visited websites every day. Millions of videos are watched every hour. But how can you promote your online store’s products on this platform? First, you must be creative. You can present your products or services, but what really works are tutorials and how-to videos. Indeed, answer questions related to your field of expertise and what you offer directly on a video. If you do not know where to start, here are five simple steps to create videos for YouTube.


LinkedIn can indeed be more relevant for promoting services than products, but it is still a social media that can help you network and meet other professionals. Share your experiences regarding the creation of your online store and your business. Be authentic, talk about your successes and failures; people on LinkedIn love this type of content. You can also monitor and be active on different groups of entrepreneurs. Here is another tip: before starting anything on LinkedIn, do not forget to complete your profile!


TikTok is right now one of the most popular platforms, especially among younger generations. But how can I promote my products on this app? You have different choices but like YouTube, try to entertain and educate. Show what the advantages of your products are by showing that they can answer some needs, then try to use humor. If needed, take the time to see what is trending on TikTok before creating your first short videos.

Working with an influencer

It is possible that you do not feel comfortable using social media or simply do not have the time to take care of it. Why not work with a content creator or an influencer to promote the products of your online store? Indeed, these people often have the experience and the community to make this kind of partnership relevant. As we mentioned in our article about making a successful campaign with an influencer, start by looking for the ideal person. They must be able to represent your products or values well.

In conclusion, do not forget that you can use the content you create on many different social media. For example, you can use a blog article and transform it into an infographic for Pinterest, a video for YouTube, and a post on Facebook. The important thing to remember here is you must adapt your content to platforms and communities. If you like managing social media, we invite you to read our article 9 Tips from our community manager. Good luck!