Why Create Beautiful Infographics

Image blog WebSelf

It has been a little over a year since WebSelf started using infographics on social media. In only a few weeks, we realized that it was one of the most popular types of publication. But what is an infographic, and when is it relevant to use it? And mostly, what can you do to create infographics that people will share? It is what we will see in this article.

What is an infographic?

Let’s start with the beginning: what is exactly an infographic? An infographic or computer graphics is a visual used to share or summarize information. It is a very interesting and more used tool since people might not always have the time to read a complete text or understand complex statistics. An infographic can then summarize the content in just a few seconds and be shared easily.

Moreover, as is the case with blog articles, infographics can also help you build your credibility and notoriety. Indeed, when creating an infographic, do not forget to add your logo.

Where should you use infographics? 

One of the greatest strengths of infographics is that we can use them everywhere. Of course, they are mainly used on the web and social media. For example, we can find them on Facebook, LinkedIn, and Pinterest. The important thing to remember is to find the right place where the infographic's content will be relevant.

Let’s say that you have just created an infographic from one of your popular blog articles. It is about the best places to work when we are a freelancer. If you want your infographic to be seen and shared, it could be relevant to post it on freelancer and self-employed groups. You can also add it to the end of your article as a visual element that summarizes everything.

How to create beautiful infographics

Now that you know the importance of infographics, here are a few tips on creating visuals that catch people’s attention. There are a few rules to follow to increase your infographic's chances of being shared and becoming viral.

First, let’s talk about the style. Of course, we should find components of your brand image on your infographics. It includes your colors, fonts, logo, and style. At one glance, we must be able to associate the infographic with your business. Regarding WebSelf, when we create an infographic, we add our logo and use turquoise and yellow, which are two colors of our brand. Once more, do not use too many different colors. You can also think about using a dynamic color to present the important elements of your infographic.

Let’s move to the content. A great infographic is a visual tool that allows you to summarize information. Consequently, before creating anything, you need to find the perfect subject. Of course, you can collect statistics and do research, but you can also use blog articles that you have already written. The main goal here is not to copy the entire text but to present the most important facts. Be concise and brief; only keep the essential information. For example, if you have written an article about 7 tips to be happier at work, you could use the 7 tips in your infographic. The important thing here is to remain simple.

Besides the text, different types of visual elements can help you share information. Indeed, it is not uncommon to see graphics and icons on infographics. You can play with numbers, letters, titles, and colors. When creating infographics, let your imagination run wild while respecting cohesion and content. 

A few tools to help you create infographics

If you do not know where to start, please note that many tools can help you create beautiful infographics. You can look at their templates and customize them with your content. Of course, if you are familiar with graphic design tools like Photoshop or Adobe, you can always decide to start from scratch with an infographic maker.


Canva remains one of the most interesting tools for the creation of visuals. Whether it is for a social media post or an infographic for Pinterest, it is easy to create them with Canva. It is pretty simple to use this tool, and they already have a lot of different templates to choose from. Do not forget to customize your infographic template by adding your brand colors and logo.


If you are looking for a tool specializing in creating infographics, Venngage could be an option for you. This tool allows you to make some infographics for free, but keep in mind that you will have to choose one of their premium plans after a while. Venngage has the advantage of giving you access to many icons and graphics that can be useful.


Piktochart is another tool made especially for creating infographics. Although the free version is limited, many features and templates exist. We invite you to take a look at their many templates; one will surely meet your needs. 

In conclusion, if you are looking for another way to share information, it could be relevant to use infographics. Start by finding an interesting topic and summarize it by keeping the essential points. Then, add components of your brand image and share your infographic on your website and social media. Regarding this, we mentioned earlier that there were a lot of infographics on Pinterest. Do you know how to create beautiful pins? Best wishes!