How to Write Content for Your Website Pages

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In recent years, we have written many articles on how to create content for your blog articles, whether it is to find ideas or optimize the texts for SEO. Today, we decided to discuss another type of content: your website pages. Since there are great chances that you need to write texts for your website, let us give you a few tips on how to create relevant and attractive content.

The steps to follow to write content for a web page

As is the case with creating a website, there are a few steps to follow to write the content of a web page. Writing for the web can indeed seem challenging, but remember that the more you write, the easier it will get.

Define the purpose

The first step to writing content for your web pages is to define the purpose. Why do you need to create this page? What does it do exactly? Is it to give information or to let your visitors do something? Is it an about us page where you tell your story or a landing page for your marketing campaigns? Keep in mind that the chosen purpose will have a significant impact on the content of your page.

Define a target audience

It is now the time to define a target audience. Indeed, there are great chances that you do not use the same tone, vocabulary, or expressions if you want to create a web page for teenagers as businessmen. Moreover, the language can also change according to the localization. Are you targeting someone in the United States, Scotland, or Jamaica? Who is this web page content for?

Find the right keywords

Let us now talk about SEO. Even before starting writing text for your web page, it could be relevant to take a moment to find the most relevant keywords according to the chosen topic and purpose. Using these keywords in the titles, texts, title tag, and meta description will be necessary. If needed, search these keywords in Google to see what kind of results appear. 

Structure the information with titles and subtitles

Last step before you can start writing: think about your title and subtitles. These elements will help you structure the information on your web page more effectively. Titles are like the skeleton of your website page's content. Once done, you only have to write the text under each subtitle. Another important point: the main title of your web page should attract people’s attention quickly.

Proofread everything

Once you have finished writing your content for your page, take a break. Come back later to better proofread your texts. You can also ask someone from your entourage to read your content to have some feedback. Before publishing your web page, proofread your texts one more time to avoid leaving any mistakes. You can also use a writing assistant or corrector tool like Antidote or work with a professional proofreader to help you with this.

Finally, before publishing your work, ask yourself if you respected the purpose when writing your web page content. Rework the paragraphs if needed.

A few things to remember regarding the content of your website

Writing texts is not the only important thing regarding your website; some technical aspects can also make a huge difference. Here are 4 points to consider when creating content for your site.

Use an easy-to-read font

First important thing: choose a font that is easy to read. When you add texts to your website, it is likely because you want people to read them. Consequently, choosing a neutral font eases the readability of your content, especially for longer texts. You can always use a font with more personality for your titles. 

Ensure there is sufficient contrast

Second important thing: there must be sufficient contrast between the color of the text and the background color. It is not obligatory to add black text on a white background or vice-versa; however, your readers should not have to fold their eyes to be able to read your content. Many online tools can help you with finding a sufficient contrast ratio.

Use an adequate size

Let us now talk about accessibility. Indeed, it is essential to design an accessible website so everyone can browse it. Indeed, according to many accessibility rules, your website texts should be at least 16 pixels wide to ease the readability. Of course, use a wider size for titles and subtitles.

Do not write too long paragraphs

Lastly, do not forget that a web page is not a book page. Consequently, structure your content into smaller paragraphs to ease the readability. Using titles and subtitles will also be relevant and help your visitors find the information they are looking for more easily. 

In conclusion, we hope that with these tips, you will be able to write great content for your web pages. Start by defining a purpose and a target audience, then structure your content with titles and keywords. If you want to create an online store, remember that the texts accompanying your product's pictures must convince and answer your potential customers' questions. To read more about this topic, find our best tips on how to improve the product pages of your online shop. Good luck!