Why create newsletters?
Before getting to the heart of the matter, you might ask yourself what the benefits of creating and sending newsletters are, especially if you already use social media. It is a way to communicate with people who are interested in your company or products. By doing it right, you can get a very interesting return on your investment.
You probably have noticed that standing out on social media is becoming more challenging. Your community does not see your content that much, except if you pay for ads. A newsletter can be a way to inform your customers about news and promotions. It is something to think about!
What is considered a good open rate?
Now, what about the open rate? It is simply the percentage of people who opened your newsletter. When you use an emailing tool, you have access to various statistics, like the open rate and the number of clicks or unsubscribes. Of course, the higher the rate, the more it signifies that your newsletter met your clientele’s needs or at least that you managed to interest them.
And what is considered a good newsletter open rate? To be honest, it may depend on your field of activities. According to CaptainVerify, we should target 30% or higher. If your open rate is below 15%, it shows that you did not manage to interest your community or are not targeting the right people.
6 tips to increase the open rate of your newsletters
Whether you are a beginner in creating newsletters or not, here are a few tips to help you increase the open rate and some examples of titles. The more people open your newsletter, the more you increase your chances of having sales and getting your clientele’s loyalty.
Spark curiosity by being mysterious
Here is our first tip: remain mysterious, and try to spark the curiosity of your clientele with a catchy title. It can be done in many ways: you can remain vague, use emotions, or use an interesting statistic or question. In sum, your clientele will have to open the newsletter to get the answer.
-
And the best offer of all time is…
-
We are sorry to announce that it is the end.
-
What do the sun and our new mascara have in common?
Tell them exactly what it is about
On the contrary, you can also decide to go straight to the point with a more direct title. Tell them exactly what your newsletter is about. This way, your readers will not have any bad surprises or will not have the impression of losing their time. You can use facts, statistics, or numbers to convey a message.
-
14 ways to decrease your daily expenses
-
Special offer: delivery is free this weekend!
-
Master your business accounting with our new courses
Answer a question or meet a need
Whether you need a logo for your business or want to create a new product, we mentioned in a few articles that knowing your target clientele and their needs is essential. It is possible to increase the open rate of your newsletters by answering their questions.
-
Everything you need to know about the new iPhone
-
Toyota or Volkswagen: which car to choose for your family?
-
10 easy recipes to cook tofu like a pro
Keep it short
You may have noticed that newsletter titles are relatively short. The reason is simple: most email managers only display a limited number of characters. Consequently, writing a more concise title with a maximum length of 40 characters and a few words is better.
Do A/B testing
It is possible that you need to figure out the best strategy to use to seduce your target audience. No worries; you only have to do A/B testing. Indeed, this way you can try different approaches and see which types of titles work best for your newsletters. A/B tests are standard features on most emailing platforms.
Leave some space
Finally, to make sure of getting a good open rate, it is essential not to bomb your target audience with many newsletters. The more you send emails in a short amount of time, the more likely, your clientele will feel attacked and want to unsubscribe is high. Consequently, when you plan a newsletter, wait a few days before sending another one. Take the time to learn more about the best time to send promotional emails.
In conclusion, the open rate of your newsletter is linked with its title. In a few words, you must catch your readers’ attention and persuade them to discover the rest of your email. To do it, try different strategies and note down the results. Moreover, you need to gather the emails before creating your first newsletter. What can you do to encourage people to subscribe to your newsletters? Once more, you will have to convince and seduce them. Good luck!