Why are social media platforms interesting promotion tools?
Before we start on why you should not only use Facebook or TikTok to promote your business, let us see why they remain relevant tools.
First, social media allows you to be seen by thousands or millions. A substantial percentage of the population connects every day to these platforms. It is also free or inexpensive, and creating different types of content, whether videos, pictures, or texts, is possible to make yourself known and stand out. If you want to start a business, it is essential to have an online presence.
Why should I avoid only using social media to promote my business?
Therefore, why should you avoid only using social media to promote your business? Do you know the saying that you should not put all your eggs in one basket? Social media remain relevant, but you should diversify your promoting actions and campaigns.
The first reason why you should use different promotion tools is that you do not own social platforms. Consequently, if these web giants decide to change their rules, you can do nothing about it. Moreover, we notice that most social media platforms do not offer the same visibility as a few years ago. You must publish or pay more to maintain your results and organic reach.
In addition, it is not unusual to see accounts being blocked or closed for no reason. You must then try contacting their customer support to reverse the situation, which can be a real challenge. What would happen if your social media accounts were closed or hacked? How much would it harm your business and sales? Minimize the consequences by having multiple communication channels. If something happens, it will prevent you from losing your community and start from scratch.
A few relevant alternatives to social media
Here are some relevant options if you need help determining where to start to diversify your marketing campaigns and promotion.
Newsletters
First, newsletters remain one of the best ways to communicate with your community while increasing sales. Indeed, you can tell them about new products and outstanding offers made just for them.
Start this process by creating your email list. Here you must target quality over quantity. We can suggest Mailchimp, Sendgrid, Mailjet, and Cyberimpact among the available emailing tools. Most of them offer a free trial or plan for small campaigns.
Digital advertisement
Nothing prevents you from using digital advertisement to increase the notoriety of your business on the web. Many options are available; you can decide to do Google Ads campaigns to appear in search results or pay for sponsored posts on social media.
Whether it is on TikTok, LinkedIn, or Instagram, you have the opportunity to spend money to ensure that your target audience sees your content. The critical thing to remember here is to ask yourself what platforms your audience uses.
Printed advertisement
The internet is not the only place where to can promote your business. Indeed, you can also decide to use printed advertisements like flyers, posters, or promotional objects to help you increase your notoriety.
To succeed, it is necessary to think about creating something people will keep and not only throw away. It can be a tool or something useful. For example, if you own a travel agency, you could offer a cover to protect passports. Stay relevant.
Work with influencers
If you want to get new customers, you need to look for other communities. To help you with this, you can work with influencers. Once more, you need to ensure to work with someone relevant. It is not by having a celebrity mention your products or services that it will impact your sales.
On the contrary, it is recommended that you find an influencer related to your target audience. Please note that they will ask for payment for their promoting services. You can contact them directly or see if they work with an agency.
Participate in events
Finally, human contact remains an exciting way to promote your business without using social media. To do this, participate in events like markets, fairs, or networking meetings. You could also organize webinars and offer them to complementary associations.
During these events, you will have the opportunity to meet other entrepreneurs and potential customers. It can create great opportunities, like tips from other professionals, finding potential collaborators, and sales. You must not forget that word-of-mouth remains one of the best ways to promote your business.
In conclusion, social media are relevant tools to help you promote your business; however, remember that you need to diversify your communication channels. Indeed, aim for various campaigns to keep in touch with your customers. Moreover, remember that having a website can help you gather all the important information in the same place and increase your professional credibility. It is a promotion tool that you must pay attention to!