Why use AI to create content?
If you are in the process of creating a website, you probably know that you need to make a lot of content. If you do not like writing or feel that you do not have a writer's soul, it could be interesting to use artificial intelligence and tools like ChatGPT to get ideas and texts. Using it cleverly saves you a lot of time and ensures quality content. Do not hesitate to take a look at this.
An important thing to remember: artificial intelligence and tools like ChatGPT do not replace professional copywriters or translators. Although they can create content quickly, it can be generic or have mistakes. You are in charge of proofreading the texts and customizing them. It is not a magic wand that will do everything you need to do for free.
What types of content can AI create?
More precisely, what can AI do for your website? First, this technology can help you write text for different pages, like the homepage or the about us page. Also, if you have an online store, you can use artificial intelligence to create your products’ descriptions or find ideas for your marketing campaigns. Regarding SEO, you could use ChatGPT to get suggestions for relevant and optimized title tags and meta descriptions. Finally, if you want to launch a blog, AI can generate texts and help you find interesting topics.
In sum, tools like ChatGPT can surely help you create content for your website.
How to create content for your web pages with AI?
Now that you know a few things that artificial intelligence can help you with when creating your website, here are a few tips on how to use it efficiently to make relevant content.
We can recommend ChatGPT because it is the most known AI tool and provides a free version; however, several AI tools like Jasper, Writer, Tailwind, and Grammarly exist. They also specialized in creating content and texts.
Define your needs
Let us start with the beginning: what is the purpose of the page or text you want to create? Of course, the content of the website of a baker will be different from the content of a restaurant. Think about the tone and the keywords that must appear in the text. The more you have a precise idea of what you need, the easier it will be to write great content with the help of artificial intelligence.
And if you have no idea, you can always ask the tools for suggestions. Ask them what we should find on the type of website or page you want to create.
Write your prompt
Let us now use the AI tool. First, you have a prompt to fill up. What do you want the artificial intelligence to do? Give it a context. Do not forget that AI cannot guess what you want if you do not tell them about it. At first, be generic. You will have the opportunity to be more specific later.
Here is an example. Let us say that you want to write a text about the new service you are offering. You can ask ChatGPT to read a page about it, or you can write a small description of what your service includes and its main benefits. You can ask for a particular tone, a number of words, or a target audience.
Be more and more precise
You will then have the first version of your text. Unless it is perfect and meets all your needs, which we doubt, we recommend continuing the exercise a little longer. Read the text out loud. Does it have the right tone? Were the right keywords used? Are all the critical elements present?
Do not hesitate to tell your AI tool what you like and do not about the generated text, and ask for a new version with your comments. Then, do various tests; you can work on your texts as much as you want. Since more and more people use ChatGPT to write web pages or blog articles, you must also ensure to customize the provided content to stand out and not use it as it is.
Proofread and check everything
When you are satisfied with your text, read it once last time and proofread it to ensure no errors are left. AI tools indeed make no or little mistakes, but we never know.
Also, checking all the facts mentioned in your text is essential. The reason is simple: tools like ChatGPT search information online, but it cannot tell if it is 100% true; it only gives information that looks to be relevant. Consequently, you cannot trust it blindly, at least at this time. For example, we asked ChatGPT who created WebSelf, and its answer was false.
In conclusion, we had the chance to have a lot of training courses and webinars about this topic, and we can say that artificial intelligence is here to stay. Now, the question is to learn how to use it conveniently. For other tips on this topic, do not hesitate to look at our tips on writing your website content.