What is Pinterest?
Before we start, do you know Pinterest? Do you use it? Pinterest is a website where you can find ideas and gather them into boards. We find visuals and ideas for thousands of projects, whether recipes, home decor, fashion, travel, etc. This platform is among the most used social media worldwide and is used primarily by young women.
Why pay for ad campaigns on Pinterest?
Since creating and publishing pins for free is possible, why should you pay for ad campaigns on this platform?
An interesting alternative
First, Pinterest can be an interesting alternative to Google and Facebook in 2024. Indeed, most businesses choose these two giants when they decide to do some web advertising. Consequently, Pinterest could be an option to stand out and develop new clientele, especially if you already create pins regularly.
An option for all budgets
Second, Pinterest can be an interesting option if you have a small budget for ad campaigns. It is possible to target thousands of people with a reasonable budget. The cost per thousand impressions, or CPM, is among the least expensive on social networks. Consequently, using your best pins to increase your notoriety and website traffic is possible.
Seduce potential customers with great visuals
Finally, if you work in an artistic field, Pinterest remains one of the most relevant platforms for advertising. Whether it is jewelry, recipes, or blog articles, you can encourage Pinterest users to look at your website and even purchase something using a great-looking visual. Your ad will also be displayed naturally, only when related to user research.
How do you create an ad on Pinterest?
What are the steps to follow to create an ad on Pinterest? The process is quite simple, and Pinterest can give you access to an account manager if you need help or have questions.
Create your account
Here is the first step: if it is not already done, you need to create and complete your account. Think about the name you will use on the network; if possible and available, choose your business name. Then, choose a beautiful profile picture, write a short description, and add a visual for the cover picture. Your account must look professional if people want to know more about your brand.
Define an objective for your campaign
Once your account is created and completed, it is time to start creating your first ad campaign. At this step, ask yourself what the main objective of your campaign is. Is it to increase your brand's notoriety, double the sales of a specific product, or increase your website traffic? It is recommended that you only have one main objective per campaign.
Think about a budget
As we mentioned earlier, it is not necessary to spend thousands to get some results on Pinterest; there are options for all budgets. You can decide to have a precise amount to spend per day for a specific period or select a total amount for the campaign. For example, it is possible to target between 15,000 and 25,000 people with $20 per day.
Choose an audience and interests
One of the elements that makes a great difference in the success of a campaign is the audience. Indeed, the more precise it is, the easier it will be to target the right people and increase your chances of having sales. Who do you want to target? On Pinterest, it is possible to choose your target audience according to the gender, country, language, and device used. Moreover, you can also add a list of relevant interest keywords related to what you are offering.
Choose your visuals
Let us now pass on your campaign's pins and visuals. Pinterest provides many options that we recommend you to try. It is possible to use short videos, carousels, and pictures; therefore, it could be interesting to create different ads to see what works best for your clientele. Do not forget to use great-looking visuals and add a call to action directly on the picture if possible.
Monitor the results closely
Finally, as for any ad campaign, it is strongly recommended to take the time to monitor the results closely. This way, you can remove pins that are not working well to benefit the successful ones. Also, after a few weeks, we suggest doing a new series of ads to ensure your target audience does not get tired of seeing the same pins repeatedly. Pinterest gives you access to several statistics about your campaigns, too.
In conclusion, why not try an ad campaign on Pinterest in 2024? Whether you want to increase your blog traffic or increase the revenues of your online store, this platform is full of potential. Start your new campaign by defining an objective and audience, and think about the visuals you want to use. It is a great way to promote your website with a small budget.