What is the Meta Business Suite?
Before we start, let us explain the Meta Business Suite. You likely have already heard of this tool, but you need to know what it consists of.
To sum it up, the Meta Business Suite is a tool from the business behind Facebook and Instagram, Meta. It is an app available on smartphones and desktops, allowing you to gather all the tools regarding professional pages and accounts, such as inboxes, content, ads, and statistics. If you have created a professional page, you have access to it.
The benefits of using the Meta Business Suite
In the past, we presented many tools that could help you manage and publish your social media content. Unfortunately, most apps can be expensive for those who have just started their project. Are you looking for affordable alternatives? Let us tell you three significant benefits of using the planner provided in the Meta Business Suite.
It gathers several accounts in the same place
The first helpful benefit of Meta’s planner is that it lets you simultaneously gather and manage many Facebook and Instagram accounts. It is something to consider if you are a community manager and must create content for many businesses. You only need to switch between accounts to access the different tools, which can help you save a lot of time.
It adds your Facebook and Instagram posts
Moreover, the Meta Business Suite’s planner lets you publish your content on Facebook and Instagram. You do not need to switch from one social media platform to another to prepare your posts; everything can be done from the planner. When you create a new publication, you can choose if this content must be published on Facebook and Instagram. You can customize the text according to the social media by selecting the option. Another way to save a lot of time!
It is free
Finally, the most crucial benefit of Meta’s planner is that it is free. As we mentioned before, several tools can help you manage many social media accounts simultaneously; however, even if they may have more features, they cost a few hundred dollars per year. The planner provided by the Meta Business Suite can be a relevant alternative if you want to save some money.
The disadvantages of the Meta Business Suite planner
Indeed, Meta's planner is not perfect. Besides the platform's frequent bugs, there are some important limits and inconveniences to mention before you make your choice.
It is only possible to plan four weeks in advance
One of the dampers of our tool is that you can only plan your content up to four weeks in advance, more precisely, 28 days. Since it is not exactly one month, this can be problematic. Moreover, most tools like Hootsuite or Tailwind have no time limit. You must then return to the Meta Business Suite more often to prepare all the content you need to publish.
It is not possible to add Stories
If you use Instagram regularly, you likely already know the importance of Stories. These short videos, which have a lifetime of 24 hours, are especially popular on the platform. Unfortunately, unlike other tools, publishing Stories with the Meta Business Suite planner is impossible. At this time, you can only use pictures or regular videos.
It is not compatible with other social media platforms
Although Facebook and Instagram are among the most popular social media platforms in 2024, other important players exist. Whether you are active on TikTok, Pinterest, X, or LinkedIn, you may like to manage all your social media accounts using the same tool. As you can guess, this is not possible with the Meta Business Suite, and it is also unlikely that Meta will offer this option in the future.
How do you use the Meta Business Suite planner?
If you want to try the planner, here is how to proceed. Please note that you need a professional page to access this tool.
If you use Facebook, access your page. On the left, you will see the Meta Business Suite tab under Manage your page.
Once on this interface, you can select the page to manage. Under it, you will see the planner.
The tool provided by Meta is easy to use. You can click on a date or select the Create a new post button at the top right. You can then confirm the date, hour, and platform you want to use. Next, you can add your visuals, whether images or videos, and write your text. You will also have access to an overview of your post according to the device on the right. Meta can give you a few suggestions if you do not know when it is the best time to publish your content.
Voila, it is not more complicated than that. Whether you manage only one professional page or several accounts, the Meta Business Suite can be an interesting tool for publishing your social media content more efficiently.
Are you looking for new social media content ideas to try? Feel free to do strategic monitoring and try different types of publications to see what works best.