What is Pantone’s color for 2024?
The American business Pantone chooses a color to define a specific year and its challenges every year. The color is revealed in December, and it automatically becomes popular in the following months, becoming an important trend in fashion, home design, and even website building.
2024 was no exception. Last December, the team behind Pantone announced that Peach Fuzz was the color for 2024. As its name suggests, this hue is directly related to the softness and warmth of peaches.
Note that the chosen color for 2023 was Viva Magenta, a vibrant pink.
How do you use Peach Fuzz in a color palette?
How can you use the Pantone color for 2024 in a color palette? Although Peach Fuzz is a warm color, it is relatively light; therefore, you must consider this. Please note that the HEX color code for Peach Fuzz is FFBE98.
More precisely, this peachy color naturally goes well with white and black, as well as red and pinky hues. On the contrary, if you are looking for an effect with a lot of contrast, it could be interesting to use a dark blue. It all depends on the style you want for your website and brand image.
When creating a color palette, it is often recommended to choose a darker hue and a lighter one to ensure sufficient contrast.
Here are three examples of color palettes created with Peach Fuzz as its primary color.
A few ideas on how to use the Pantone color of 2024 on your website
If you are interested in the Pantone color for 2024 and want to add it to your website, here are a few tips to achieve it. Since it is an all-purpose color, there are different ways to use it.
As the background color
Since Peach Fuzz is a light color, it is easy to use it as the background color for your website or sections. It can add a touch of softness without falling into extremes. Something important to remember is to ensure enough contrast between the background color and the texts. The more contrast you have, the easier it will be to read.
When you use color contrast checkers, it is recommended to have at least a 4 ratio. For example, you will get an interesting 13 ratio when using Peach Fuzz with black. However, if you decide to use white, you will have an insufficient 1,6 ratio.
For buttons and links
On the contrary, if you have decided to use a dark background, it could be relevant to use Pantone’s color for 2024 as an accent color. Indeed, when the contrast is high, it is easier to catch people’s attention. Therefore, Peach Fuzz could be an interesting alternative to white for elements like call-to-action buttons and important links. It needs to stand out from the rest of the website.
Once more, if you use a button, ensure that the contrast between the color and the text is sufficient. People must understand quickly what they need to do to get what they want.
In addition, dark mode remains one of the most important web trends of 2024.
For some titles and texts
In the same vein, using Peach Fuzz for your website titles and texts could be interesting if the background color allows it. Indeed, using many titles on your website pages is recommended since they help structure the information presented. Besides the main title, consider using a title every time you change the topic.
As we mentioned before, using Peach Fuzz for your texts would be better if the background color is dark or black. Black remains a timeless color, and it can also give an elegant touch to your website.
For illustrations and icons
Finally, Peach Fuzz could also be used for everything related to your website's imagery. It could be the primary color. Different types of images can be used on a website. You can use photos, infographics, small illustrations, and even icons to support what you want to explain or offer.
If you are looking for color ideas for your logo, why not choose Peach Fuzz if it is relevant? If it interests you, remember to add your color palette to a brand style guide and use your brand colors in different places.
In conclusion, the Pantone color of 2024 can certainly be inspiring when creating your website. Peach Fuzz can represent various things, such as softness, freshness, femininity, and warmth. If these keywords sound right, it is likely a brand color to consider.
However, do not forget that Peach Fuzz will have to set down in 2024. Consequently, it must be relevant to the visual universe you want to conceive for your business if you want to use it!