Before we start, it is essential to remember that even if you offer the best products or promotions of all times, if you do not tell anyone, there are great chances that no one benefits from them. There are thousands of websites and online stores like yours; the competition is intense! You need to take action to tilt the odds in your favor and stand out from other businesses.
How to promote your special offers on your online store
The first place where you should display your special offers is directly on your online store. Potential customers will know that promotions are available if they visit your website.
It is possible to display your promotions in many places, including the home page. Do not forget that your website homepage remains one of the most important pages since it is often the first section seen by your visitors. Think about adding a mention on the top of the page, under the header, for example.
Otherwise, you can promote your special offers directly on your product page. Add color; ensure to catch the attention of potential customers. On WebSelf, on your online store manager, you can display a rebate or a special banner on your products. It will allow you to promote these special offers more easily. It is also on the online store manager that you can create promo codes.
Other ways to promote your special offers
Now, let us see what you can do to promote your special offers and products outside your online store.
Social media
Social media platforms are your ally when you need to communicate with your community. When you start a website or an online store, creating pages on these social platforms is often relevant when building your community and interacting with your customers. It is not necessary to be on all social media; only spend time on the ones you like, and your target audience uses.
There are different ways to promote your online store on social media. You can write content for Facebook or Twitter, create a short video for Instagram or Tiktok, etc. You can also decide to work with an influencer if needed. Try different social media platforms or types of posts, and then only keep the ones that work for you.
Newsletters
Since we cannot own social media platforms, it could be relevant to take the time to create newsletters to communicate with your clients. This way, if you have special or exclusive offers, you can send them by email. Of course, you must collect information before sending them your first newsletter. Regarding this, you could decide to add an email collector directly to your website.
You could also decide to try marketing automation campaigns. In sum, these are a series of automatic emails sent according to specific rules. For example, if your client buys one of your products, an automated email could be sent to thank them and another one some days later to ask if the product met their expectations or if they want to benefit from a special offer. It is a way to increase your sales and promote your products.
Online advertising
Another way to promote your online store's special offers is online advertising. It can be an interesting tool if you understand how it works. Many options are available; you can do Google Ads campaigns or create ads for Facebook, Instagram, or even YouTube. If you create social media ads, do not forget to use quality visuals if you want to stand out from the competition.
You will have to choose a target audience, a period, and an amount of money. Of course, it will be important to monitor your advertising campaigns closely. The critical thing to remember is that your ads must not eat your profits. Online advertising is an easy way to promote your special offers outside your community. The return on investment can be worthwhile when we master it.
Printed advertising
Finally, it is possible that your online store is popular among your local community or that your target audience does not use social media very much. In these cases, it could be possible to choose printed advertising. It could be posters or small flyers. It could also be an ad in the local newspaper. You could leave some ads at strategic places or a card with a promo code for your next purchase when you send your online store orders.
For example, if you own a store for child clothes, it could be relevant to advertise at places that are popular with families. It is not necessary to placard the town with thousands of posters; look for strategic locations.
In conclusion, when you decide to do special offers on your online store, do not forget to take some time to promote and display them. Start by asking yourself where you can find your target audience and then try different options. With time, you will know what works best with your community. If you want to learn more about this topic, here are 7 errors to avoid when you create your online store.