The components of your brand image
Before we start, it is essential to understand the different graphic components of a website. It is easier to create a site if you take the time to define your brand image. But where can you find inspiration for these components?
The color palette
Let us start with the color palette. You may need to use more than one color on your website. Therefore, it would be best to think about using colors that represent the wanted style and values well while having sufficient contrasts to ease the readability of the texts or catch people’s attention. The colors remain one of the most important of your brand image.
To help you create the perfect color palette for your website, we recommend you look at Coolors. It is an online tool that allows you to generate and find color palettes.
The fonts and typography
Colors are not the only component of the brand image. Indeed, it is vital to choose one or some fonts. A font can help you give an authentic look to your brand image and website; however, remember that you need to select a font that is easy to read. Try different options and note down the best fonts that meet your needs.
For example, there are serif and sans-serif fonts. The serif fonts are easier to read and are considered more traditional or serious. On the other hand, sans-serif fonts are often viewed as more modern or accessible options.
The general style
Two things can help you define the general style of your website: your values and target clientele. Indeed, whether you decide to create a website for your business or an online store, take a moment to define what your values are. If needed, take a sheet of paper and write all the words and adjectives that come to mind when you think about your project or values. Then, use these terms to define your brand image.
There is your target audience too. You surely want to create a website that will be visited. You must then take this into account when making your brand image. The style used for a law firm will likely be different from a website of a rap singer.
When you define a component of your brand image, do not hesitate to add it to your brand style guide.
Where can you find inspiration to help you create your website?
Now that you have an idea of the brand image components you want to use, let us now pass on to the next step. Here are a few suggestions of places where you can find interesting ideas for your site.
Note down the inspiring websites
You probably use the internet daily. Consequently, if you see a website you like or find well done, do not hesitate to note it down. It can be for the structure, the use of visuals, the colors, etc. Of course, the question here is not to copy these websites but to use the elements of your brand image similarly.
Regarding this, did you know that WebSelf has many website examples made by its clients? Indeed, these sites can give you a few ideas of what you can do with our website builder.
Take a look at existing templates
Several templates are available on the web. You only need to search them on Google or Pinterest to find dozens. Then, you can analyze these templates to help you create your website, blog, or online store structure. These templates can give you an idea of popular trends or help you define what you like and do not like.
Did you know that WebSelf has more than 200 available templates you can use to create your website? Whether it is a site for a business or a food blog, our team of graphic designers made different types of templates you can use easily.
Know popular trends
Before creating your website, it could be relevant to take the time to know more about the popular trends regarding websites and design. Many blog articles were written on this topic. Of course, there is no need to respect every rule, but these trends can give you a few interesting ideas.
Do you know what the trends for 2023 are? To sum it up, websites with refined and simple designs remain an important trend for this year. Using smooth and natural shapes, text sections, and Art deco are also popular ideas for websites. You must also remember that your site must be used easily, whether on a computer or a mobile device.
In conclusion, the next time you browse the internet, pay special attention to the websites you visit. What do you like? What do you like less? After defining your brand image, you have to create the structure of your website pages. A site usually has four basic pages: the homepage, the about us page, the product or service page, and the contact page. Consequently, we recommend starting your website by creating these pages. Good luck!