Why is it so important to diversify the communication channels?
You have likely heard of websites closed for no reason or social media accounts that malicious individuals hacked. It seems to be more and more frequent.
You probably know the saying that you should not put all your eggs in the same basket. It is the same with your communication channels. By diversifying them, you avoid losing everything if something terrible happens. Of course, it is not necessary to be active on all social media platforms; we suggest creating content only on some of them. If it is not already something you do, it is something to consider in 2024.
6 ways to interact with your community
Consequently, how can you engage with your community and share content? We find six ways to interact with your clientele to get their attention and loyalty.
Your website
If you already have a website, you likely already know that it is the basis of your online presence. It is the perfect place to gather information about your project, whether it is your services, open hours, next events, or available jobs.
From time to time, your community may visit your website to find information or purchase something. You must then ensure it is updated regularly to meet all needs and answer all questions your target audience could ask themselves. Remember to add a contact page to let them communicate with you if needed.
Your social media pages
Social media is indeed more dynamic than a website. Your community has the opportunity to interact with you thanks to your publications. Although some underestimate the time and effort needed to create content for these platforms, it remains one of the best ways to communicate with your community.
Once more, being active on all social media platforms is unnecessary. On the contrary, we recommend you only focus on those that are relevant and used by your target audience. It is also possible to reuse the content and adapt it to all social media; it will help you save a lot of time.
Your newsletter
Do you send newsletters from time to time? Whether to share the latest news or tell about your upcoming promotions, it is a marvelous tool to communicate with your audience when used correctly. It is also underestimated when compared to social media.
Start the process by building your email list. You can invite your website visitors to subscribe or encourage your clients to accept receiving your emails. Then, create groups according to needs, interests, countries, or languages, and work on your newsletters. Use attractive visuals and try to keep one main goal per send. Also, send newsletters sparingly to avoid annoying your target audience.
Ad campaigns
Since the organic reach of most social media like Facebook has decreased significantly in a few years, you might need ad campaigns to communicate important information with your clientele. Indeed, it is a way to ensure reaching all the members of your community when, most of the time, your followers see between 3% and 10% of your publications.
Since your community already has an interest in your business, an ad can encourage them to purchase something. The more relevant your community is to your company, the easier it will be to create attractive offers and ads for them.
Text messages
Among the newest ways to communicate with your customers there is text messaging. It can be very effective if you target the right people. You also have the opportunity to customize your messages.
Of course, contacting only the people who authorized you to do it is vital. Text messages are often reserved for friends and family members. People can hate receiving ads on their phones; therefore, it is essential to refrain from sending messages daily. Use this tool for last-minute promotions and important short news.
Letters
Mail is not dead! If you want to stand out, have an older target audience, or desire to surprise your community, why not send them a letter? Your clientele could be pleased to see that you took the time to send them something by mail.
If it is something that interests you, keep in mind the fees for envelopes and stamps. Also, you must find a way to get your clients' complete addresses. Use this communication tool for special occasions or some VIP groups.
In conclusion, in 2024, take the time to diversify how you communicate with your community. For promotions or important information, you should use more than one channel to increase your chances of contacting everybody. Moreover, to compensate for the decrease in organic reach, do not hesitate to look at our list of social media content ideas.