Why is it important to have a sufficient number of words on your website?
Before we start, it could be relevant to take a moment to explain why it is essential to have a sufficient number of words on your website or online store. Texts meet various needs and can help you achieve better results and increase sales.
First, texts are used to answer your visitors’ questions. Whether you have created a website to share knowledge or sell products, you must ensure that you give all relevant information. If the explanations are not clear or complete, this will harm your credibility.
Next, there is the question of structure. Have you ever visited a website with only a few lines of text per page? The result can look bland and unprofessional. There should be a balance between the visuals and texts.
Finally, texts are essential for a good SEO. In sum, search engine optimization is the analysis of your website by search engines like Google. When done, they index your site according to its relevancy. If you want to increase your chances of being in the first search results, you must ensure that you have enough content so Google understands your website theme well.
To give you an idea, it is recommended that your homepage contain at least 500 words; however, we suggest checking your main competitors’ websites to see how many words they use. Hundreds of relevant words are sometimes necessary to stand out in a competitive market.
Six ways to add text content to your website
Now that we have seen why texts are essential for your website, what can you do to add some? You may use artificial intelligence tools to improve your existing texts, but let us give you a few tips to help you.
Take the time to present yourself
Here is our first suggestion: Have you taken the time to present yourself or your business on your current website? Have you considered creating an about us page? Besides being one of the basic pages of a professional website, it is the ideal place to share your story, explain your expertise, and present your team. Show who you are, your values, and your personality. Remember to use elements that make you unique.
Answer questions
Another way to add texts to your website is to answer your visitors’ questions. Regarding this, you can use a frequently asked question page or section. Start by asking yourself what your visitors could look for on your website, then write down the questions and answers. You can continually improve your FAQ with requests you will receive over time.
Use testimonials
What can you do to increase your professional credibility by adding some texts to your website? Did you consider using testimonials of satisfied customers? You can display them on your homepage or about us page. If a potential customer hesitates to hire you, it could be a way to convince them, especially if you have just launched your business. Therefore, do not hesitate to contact your past clients to know if they enjoyed working with you.
Present your past work
Similarly, presenting your past work directly on your website could be interesting. Of course, it is relevant to add pictures and visuals but remember to explain how you managed to achieve everything. For example, you can explain the problems or the client’s needs and show how you use your skills to get the desired result.
Refine the presentation of your products and services
You likely already have created the product pages if you have an online store. Are you satisfied with the content? Did you take the time to answer all the questions your potential customers could have? For example, is there a mention of all materials used or the operating and maintenance instructions? Once more, the more precise the explanations are, the more you increase your chances of sales.
Write blog articles
Finally, the last way to easily add texts to your website is to write blog articles. It has many benefits, whether regarding your credibility or the SEO of your whole website. Start by finding a list of relevant topics and start writing. Do not hesitate to inspire yourself from your clients’ questions to find new ideas. Blog articles will also help you prove that you know your topic well.
Learn more about the ideal structure of a blog article.
In conclusion, every website or online store should use textual content. Whether to share important information or present your services, your texts can significantly impact your success.
If you feel uncomfortable with writing or are scared to make too many mistakes, you can always work with a professional copywriter or proofreader to ensure your texts are perfect. Otherwise, it is also possible to use AI to write content.