Why use Pinterest in 2024?
TikTok, Instagram, Facebook, and X: do you have the impression of creating content that only lasts a few minutes? Since the organic reach of these platforms is decreasing to give more space to ads, we might ask ourselves if it is worth all the effort and time. But is it the same with Pinterest?
Pinterest has had significant growth over the last few years. Contrary to what you may believe, Pinterest is close to X regarding the number of users and remains one of the favorite social media of young women. And since it is a platform not yet overloaded with ads, it could be relevant to be active or at least try it.
How to use Pinterest as a marketing tool
Whether you have a business or are a content creator, Pinterest can be a marketing tool to help you with your goals in 2024. More precisely, Pinterest can assist you with:
Finding new ideas
Pinterest's greatest strength is the astronomical number of ideas we can find on this platform. Whether for home decoration, recipes, a new haircut, or wedding planning, we can find ideas and resources to help us. There is nearly infinite content available for everything!
Increasing your website traffic
Pinterest can also help you increase your website traffic, even for free. Indeed, when you create a pin, you have the opportunity to add a link to your site if the person wants to know more. It can be an interesting way to promote your blog articles.
Increasing your notoriety
There are several ways to increase your online notoriety. Whatever the type of content you create, we recommend you add the name of your brand or logo, especially if it is a Pinterest pin. This way, with time, people will be able to recognize you more easily.
Increasing your revenues
Finally, Pinterest can also assist you in increasing your sales and revenues. Indeed, we suggest you present your products on this platform, especially if it is something that could interest its users. It is also possible to do ad campaigns on Pinterest if needed.
What should you keep in mind when you create a Pinterest pin?
Although it can seem similar, Pinterest does not work like Instagram. Consequently, what should you consider when creating pins? How can you make sure to create content with strong success potential?
Choose the right type of pin
Before you start creating your first pins, it is important to ask yourself what the purpose of your content is and which type of pin is best. Creating different types of pins, whether videos, carousels, or pictures, is possible. Of course, video can catch people's attention more quickly but can be more complicated to make.
Create various versions
We suggest creating three pins if you want to promote a blog article or one of your products. Create a version with a video, use different visuals or call to action; it will allow you to see which type of content works best on this platform while avoiding annoying your target audience with the same images.
Use attractive visuals
A word is worth much more than 1000 words on Pinterest. Consequently, you must ensure you use high-quality images and components of your brand image. The final result should also look minimalist. In sum, do not hesitate to look at templates or analyze pins you like when creating your content.
Remember to use a call to action
Whatever your primary goal on Pinterest is, it is essential to add a small call to action directly on your pins to encourage people to do something. Please keep it simple; it should only be a few words or use only a tiny amount of space. Consider using phrases like read more, buy now, book now, etc.
Write a complete description and use the right keywords
As we mentioned, Pinterest does not work like other social media. This platform is more like a search engine; therefore, using the right keywords in the titles and descriptions is vital, as is the case on your website. Think about what your target audience would look for.
Do not forget the link to your website
Finally, if you want to increase your website's traffic and sales, adding a link to your pin is essential. This option is also available for free publications, which can be a great way to promote your site. An important thing to remember is to vary the links. Think about promoting various pages or blog articles to avoid being penalized.
In conclusion, there are great chances that Pinterest can help you achieve your goals and become a relevant marketing tool in 2024. Start by publishing a first pin with a great visual, a complete description, a call to action, and a link, and then closely monitor the results. Regarding the most popular social media networks in 2024, there are rumors that LinkedIn is becoming increasingly important. Consequently, find our tips on creating relevant LinkedIn content easily. Good luck!