Why is it important to know which social networks are the most relevant?
A mistake several entrepreneurs make regarding social media is wanting to be active everywhere. Unless you have a team of community managers, it can be challenging to create content for months. Indeed, you need to find ideas, adapt your work, create visuals, etc. Although many people use this technology, thinking about a medium—or long-term strategy can be difficult.
For this reason, we suggest you focus on one or two social networks when you start, according to your target audience. All platforms have advantages and disadvantages; by defining a primary goal and knowing your target audience well, you should get better results than publishing the same content on all networks.
Overview of the social networks
Another mistake many entrepreneurs make is being active on all the trendy networks. You need to ask yourself if they are really relevant. To help you sort this out, we have listed the most popular networks and some tips on using them effectively.
Please note that this article's statistics and data are mostly from Hubspot.
Facebook
Nevertheless, Facebook remains the most used social media in the world. Although the average age of users is above 30, it is a platform for everybody.
Why use Facebook?
If your target audience is diverse and you want to reach a greater number of people, creating content for Facebook could be relevant. Facebook is also a flexible platform since you can publish texts, photos, and videos.
Instagram
Instagram is also more prevalent among young people, especially women. While it was first recognized for sharing great-looking photos, this network is increasingly promoting videos like Reels and Stories.
Why use Instagram?
If your target audience is between 18 and 34 and you want to use visually beautiful content, Instagram is a relevant social media platform. For better results, we recommend creating short videos regularly to build your online community.
X (formerly Twitter)
It may be difficult to follow what is happening with X. Everything seems to be changing since Elon Musk decided to buy this social media platform. Unlike Instagram, X is used mainly by men between the ages of 25 and 34.
Why use X?
X remains used by millions of people, and when done correctly, it is a network that allows one to get feedback quickly and build an online community. It can also be a relevant social platform to use if you want to share important information.
LinkedIn
For a long time, LinkedIn seemed to be a social network only for those looking for a job; however, this is not really the case today. Although the central theme remains work, more and more professionals use it to create and share informative and original content.
Why use LinkedIn?
LinkedIn is the place to be if you are a business looking for clients or a consultant who wants to increase their professional credibility. Moreover, unlike Facebook, it is not yet full of ads and irrelevant content.
Find out our tips for creating relevant content for LinkedIn.
YouTube
Although YouTube is not exactly a social media platform, it remains the second most visited website in the world, just after Google. Millions of people around the world use it, and it also allows us to earn money when we meet certain conditions.
Why use YouTube?
Creating longer videos can require more work, but unlike other social networks with ephemeral content, a YouTube video has a longer life expectancy. It is possible to create both instructive and playful videos. It is up to you to determine whether you have the time and resources to create quality content for this platform.
TikTok
TikTok remains undoubtedly one of the most favorite social networks of younger generations. Although we can now find experts and informative content, it is primarily short and funny, trendy videos on this platform.
Why use TikTok?
This social media could be relevant if you want to connect with younger people and create short videos. Track down the latest trends, and try adding your personal touch. Please note that getting great results on TikTok is now more challenging than a few years ago. In other words, it is not because you decide to publish a video that it will become viral.
Pinterest
Let us finish our list with Pinterest, which can also be considered a social media network. Often underestimated, this platform is mainly used by women between the ages of 24 and 34 looking for ideas.
Why use Pinterest?
If you have created informative content like blog articles, consider creating Pinterest pins to promote them. Pinterest is also a great way to advertise your best products, whether furniture, jewels, or digital documents.
To learn more about this, read our article about why you should use Pinterest in 2024.
In conclusion, we hope this text will help you more clearly determine which social networks are best for promoting your business. Start by asking yourself who you want to target and then consider the available time. For example, it is often easier to create great texts than videos. If needed, try various platforms and only keep the ones that have the best results, even if they are not the most popular ones.