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Tips and tricks to create a website

Title Tag and Header Tag (H1): What Is the Difference?

December 23, 2020
By Ariane

Image blog WebSelf

When some people contact us to ask questions about SEO, we realized that they often mix the title tag and the header tag (H1). Although these are two critical elements of your website’s indexing, they do not work the same way. Let’s see what the title tag and the header tag (H1) are, their differences, and how they work.

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Online Store: What to Put in the FAQ section?

December 16, 2020
By Ariane

Image blog WebSelfWhat gets you sales through your online store? What can you do to convince visitors to go to your site and make a purchase? One way to increase your chances is to answer any questions they might have, to give assurance that you are credible and reliable. So, it's essential to have an FAQ section on your online store!
 

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Promote Your New Business Like a Pro

December 09, 2020
By Ariane

Image blog WebSelfIt's one thing to start your business, but it's quite another to make it known and to get your first customers. Once all the paperwork is completed, one wonders where to start with so much to do. Do you have to go door-to-door or is it better to bombard the web with advertisements? So, we've found you 9 things to consider if you want to promote your new business.

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17 Free Web Marketing Tools You Should Use

December 02, 2020
By Ariane

Image blog WebSelf

There are often fees related to starting a new project. Whether it is starting a business, a culinary blog, or an online shop to sell your creations, you may have limited resources. This is why we found you 17 free tools for your web marketing to help you get visibility from the start of this new adventure!

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Authors, You Need a Website!

November 25, 2020
By Ariane

Image blog WebSelf

I am writing to myself in this article. In addition to being the communications manager at WebSelf, I am also an author. If you have written books or it is one of your projects, you should take the time to create a website. It is a very important marketing tool if you want to get yourself known and have a community of readers. You could even start self-publishing and sell your copies via your own online store! In short, in my opinion, find out why authors should have a website.

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11 Things That Prevent You From Having Sales on Your Online Shop

November 20, 2020
By Ariane

Image blog WebSelf

Whether it is because of confinement or simply because online sales are becoming more and more popular, there are many reasons you should have an online shop. It may be easier to create your e-shop, but did you think about everything? What can you do to be successful? We made a list of 11 things that could prevent you from having sales on your online shop.

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How to Prepare for Black Friday

November 16, 2020
By Ariane

Image blog WebSelf

Whether you like it or not, Black Friday is one of the most important commercial events in the world. Billions are spent every year, whether it is for Christmas gifts or the latest electronic gadgets. If you offer products or services, it could be relevant to provide a sale or an exclusive promotion to your potential customers. How can you prepare yourself for Black Friday?

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Why Nobody Opens Your Newsletters

November 11, 2020
By Ariane

Image blog WebSelf

There are many ways to communicate with your community. Social media are interesting tools, but it is more and more difficult to reach all your followers. The free reach you have with Facebook is plummeting. You might have started to use emails without much success; your statistics are not encouraging. Why do people not open your newsletters?

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Create an Effective Website Homepage

November 04, 2020
By Ariane

Image blog WebSelf

When someone visits your website, you only have a few seconds to convince him to stay and look at the other pages. What can you do to increase your chances? How can your website have a low bounce rate? This is our answer: the first page they visit must be perfect and answer their needs. Here are our tips on how to create an effective website homepage.

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Manage Your Social Media Like a Pro

October 28, 2020
By Ariane

Image blog WebSelf

It seems like today everyone has to improvise as social media managers. Platforms like Facebook, Instagram and Twitter are taking up more and more space in our lives and companies have no choice but to keep up. Whether you have a showcase website, blog or online store, you need to know how to use these digital tools to communicate with your subscribers. If you don’t, here are the steps you can take to manage your social media like a pro!

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