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Tips and tricks to create a website

8 Ways to Promote your Company on Instagram

November 05, 2018
By Sarah

Image blog WebSelfIt is impossible to ignore Instagram as a possible marketing tool when it has more than a billion monthly active accounts. If you don’t have an account, it's time to get one. Although Instagram is extremely effective for companies in the visual or artistic field, it is certainly not reserved for them. And since 80% of users follow at least one brand, this is a marketing opportunity on which your business should not miss out.

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Paid Search Ads (SEA: Search Engine Advertising)

November 01, 2018
By Elisabeth

Image blog WebSelfPaid Search (SEA), allows you to quickly gain high qualified traffic to your website through the purchase of keywords (Google AdWords) or ads on social networks like Facebook. These sponsored links appear first on search engine result pages (SERP) such as Google, Bing or Yahoo, or when browsing on Facebook via sponsored posts showing in the right column.

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How to use Pinterest for Business

October 08, 2018
By Sarah

Image blog WebSelf

It’s obvious that in 2018, a well-established web presence is crucial to the success of a business. In combination with an effective website, a presence on social networks delivers several advantages. After our articles on using Twitter, LinkedIn and even Youtube for your business, we're following our series today with a brief guide on using Pinterest for your business.

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How to capture professional photos

October 03, 2018
By Sarah

Image blog WebSelf

As a small business, the budget doesn’t always allow hiring a professional photographer to take pictures. So to find alternatives, one has to be creative. We already provided you resources to find excellent photos on the web, now let’s cover everything you need to know to take wonderful photos by yourself.

First, although it may help, a great quality camera does not equal a good picture. Any camera can give you gorgeous images, you do not necessarily need to invest in a professional one. Especially nowadays, with the quality of the camera of our phones being more than sufficient for images to post on social media or on the web. The most significant thing is to understand your device and its features and to know a couple of tips on photography. Try our following tips to capture the best photos possible.

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How to create a trustworthy website

September 17, 2018
By Sarah

Image blog WebSelf

Creating a relationship of trust with the visitors that go to your website is not easy. It takes time and a lot of work. One important thing is to always offer great service. The other is to create a website that gives your visitors the impression they should trust you.

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Creating your own website: The importance of ergonomics and design

September 15, 2018
By Sarah

Image blog WebSelf

By nature, websites are judged based on 3 main criteria;

  1. Design

  2. Content

  3. Ease of use

When visitors arrive on your website, a global portrait of these 3 characteristics is enough for them  to make the decision whether to continue on your website or to go elsewhere! When creating your own website, it is important to focus on these aspects. In short, create a website that is pleasing to the eyes, descriptive and easy to navigate.

It is said that the first principle of design is that ¨the container must serve the content¨. All the graphic choice  you make must be at the service of the experience that visitors will have. Here is a short guide to ensure you have an ergonomic website.

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SEO Checklist

September 14, 2018
By Elisabeth

Image blog WebSelfSeeing your site at the top of Internet search results is your dream? It can now be a reality! However, search engine optimization (or SEO for short) takes some time and effort, on several fronts, since numerous factors impact your ranking.

To help you, WebSelf offers a SEO checklist in your site’s dashboard. Step by step, we’re going through the best ways to improve your ranking, as well as the mistakes to avoid.

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Adopt a new marketing strategy: Emailing list

September 13, 2018
By Elisabeth

Image blog WebSelf

Nowadays, email marketing is important for numerous companies, both small and big. This strategy consists in sending emails, at regular intervals, to a curated list of potential clients, actual clients, or even just potential leads. Used judiciously, it can become very profitable. Today, we’re embarking on an in-depth exploration of this marketing strategy: try it out with us, and it may become your next big campaign!

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How to create a website with webself

September 12, 2018
By Sarah

Image blog WebSelf

At Webself, we use our blog as a tool to let you know about the features available; new designs and tips and tricks to make your website and your presence on the web a success. Today, we will do a little different, introducing you to this Webself mini-guide! If you do not know where to start with creating your site, read this article is the next step!

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Meta-description: 4 principles

September 06, 2018
By Carole

Image blog WebSelf

What do a book cover, a movie poster, and a storefront have in common? They must make you want to see more.

This is the same principle for a meta-description. This short burble displayed under your site’s name in Google’s search results means to showcase and attract your potential visitors on your site.

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