July 28, 2020
By Ariane
Whether it is because you are a self-employed worker or simply because your customers are on vacation, summer is a difficult season for many. What can you do during these quieter weeks? It is out of the question that you sit around, twiddling your thumbs; we found you 7 things to do during an off-peak season!
Read moreJuly 24, 2020
By Ariane
No one is immune to a mistake or a situation beyond its control that can lead to customer discontent. It is never a pleasant moment when you have a complaint or a negative review, especially in our times when everything spreads fast on social media. This can effectively harm your business, or at least your professionalism. We believe, however, that it is not the end of the world when you have an unsatisfied customer. The most important thing is how you react. Here are then a few tips on how to deal with a complaint.
Read moreJuly 22, 2020
By Ariane
When you buy things online, are the websites you visit safe? How can you be sure? The scammers use methods that are more and more difficult to identify; we should then be on our guards. Also, what can you do to make your website look credible? Here is a list of elements you should not neglect to check the credibility of a website.
Read moreJuly 16, 2020
By Daniela McVicker
So you need to find keywords for your new website.
Successful keyword research can become an important factor in your digital marketing strategy because it can help you outperform a lot of your competitors on Google.
Read moreJuly 08, 2020
By Ariane
We know that you have a lot to think about when you decide to open an online shop. You must have enough goods, find the right delivery method, and promote your products on social media. Once you have potential customers, it is crucial not to let them down when they arrive on your website. Here a few tips on how to improve the product page of your online shop and increase your sales!
Read moreJune 26, 2020
By Ariane
What makes a brand easy to recognize? When a company always uses the same logo, colours, fonts, and shades for its content, it creates a brand something we call branding. Since branding includes several elements, it is recommended to have a brand style guide that includes all the artistic details about your business. With that said, here's what you should include in your brand style guide.
Read moreJune 17, 2020
By Ariane
We all want to make a lot of money, whether it is with our business, our projects or our shop (online or not). Would that not be great if you could live from your passion? A way to achieve it is to have more incomes than expenses. Is it something possible? We believe it is. Here are some tips on how to increase your business revenue.
Read moreJune 10, 2020
By Ariane
You are our main source of inspiration! Each week, we are amazed by your creations, whether it is a website, a blog, or an online shop. It has been a while since we want to show you our new favorite e-commerce websites. Let’s see how to create a great online shop and our four examples: Les Soeurs Bohèmes, Bar à Plantes MTL, Les belles récoltes de Charlevoix, and Planète Zéro Déchet.
Read moreJune 05, 2020
By Adina Cretu - Dreamstime
Let’s start by setting the stage right: 2020 isn’t your average year. It’s clearly not going as planned and definitely not making it easy to plan a relevant marketing strategy. Let’s just agree that so far 2020 is a year of abundant lemons for most industries.
However, as marketers, we’re a unique blend of strategic architects and creative thinkers. We’re equipped to deal with shifting tides and prevail. So, let’s roll out the map and mark the key elements of a 2020 marketing strategy.
Read moreJune 03, 2020
By Ariane
There are many reasons why it is still relevant to have a blog. Whether you are a business or a new influencer, a blog can help you increase your credibility and authority on a specific subject. It can help your website indexing as well. However, it is important to remind you that you still have work to do even when your blog is created, and you have published a few articles. What can you do to promote your blog and be successful?
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