October 15, 2012
By Catherine
Did you know that there are 27 million SMEs in the united states and less than half of them(44%) have a website? In France, we find the same situation: less than half (48%) of small businesses with fewer than 50 employees are now present on the Internet. Of these 48%, only 14% have an online store. What’s to make out of all of this? The web is a retail space in the making! By creating an online sales website quickly, you’ll be staying one step ahead of your competitors and expand your potential sales ground.
Read moreSeptember 20, 2012
By Catherine
You released a new article in your blog : you're happy, all is well. You think the work is all done? Hold on!
The biggest part of the work of a blogger begins once the text is written and published. You write these articles for a reason, to be read and viewed, and to help your SEO! Here are some points to remember when creating your website and once your words are online!
Read moreSeptember 13, 2012
By Catherine
Facebook has over 900 million users. In addition, the network not only knows their age, gender and country of origin, but also their favorite movies, their areas of expertise, their hobbies, their personal hero and much more! The more you "like" Facebook pages, the more Facebook knows about your sociocultural profile. What an ideal market for a marketing strategy!
Read moreSeptember 05, 2012
By Catherine
A good website can do you a lot of favors : recruit employees, inform potential clients of your products and services, give you credibility in front of your target audience… But let’s be honest, the SME that invest money in developing a website expects it to pay back by gaining new customers.
Leitmotif? We want customers! We want customers!
However, most websites fail to make the phone ring. In my experience, there are five reasons that explain the majority of failures webmaster and SME live with when it comes to converting a web user into a customer.
Read moreAugust 30, 2012
By Catherine
Flyte.biz published a list of little tips and tricks on web design and web marketing we judge relevant to our customers and we decided to repost it for you. Feel free to take note!
Read moreAugust 14, 2012
By Maud
Iberestudios published the results of an European study on search results and e-shops. Those results are surprising! We don’t pay enough attention to details and in the long run, they can get pretty expensive! Here’s the study (original in spanish):
Read moreJuly 31, 2012
By Maud
There's a lot of misconceptions around social medias. When you're a self-run small business, sometimes, these misconceptions can cost you your e-reputation or prevent you from building the right fanbase and get more potential clients! Mashable posted a list of 6 ways that small businesses usually get social media wrong. Since this information is relevant to most of our customers, here is the list, as posted by Mashable, to help you get your social marketing right!
Read moreJuly 17, 2012
By Maud
Each medium to its own peculiarities and constraints. When you own your company, we often believe that creating one message and spreading it across all mediums in the same manner is the right answer, it saves time, right! Keeping the same message is usually a good idea, but you can’t expect to say it the same way every time. A TV ad can’t be the same as a radio ad, right? Well it is the same for your website and a flyer or poster. The site is a complete environment, while the brochure is static. Don’t think you can take the same text and copy / paste into your site!
Read moreJuly 12, 2012
By Maud
We're all cosumers, right? Some of us can't even get by without a little relaxing at the mall. Did you ever take the time to see things through the eyes of the seller? If your website is introducing or talking about a product, don't hesitate to appeal to your visitors' inner buyer and start your online shop!
Read moreJuly 12, 2012
By Maud
Entrepreneur.com published an interesting article listing usefull things for a small business’ website to have. We found the list really relevant and interesting, so we’re sharing it with you! In a world where not everyone has a lot of experience being a webmaster, it’s hard not to forget key issues. Here is the list, as presented by Entrepreneur.com, adapted to our editor. My comments are in italic in the text.
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