March 11, 2019
By Ariane
According to the latest statistics, there are now more than one billion websites! Yes, you read that right: one billion! There exists one website for 7 humans. It seems nowadays that everyone has a blog: companies, political parties or associations, influencers… Is it still relevant to have a blog with all this important competition? Yes! However, we need to warn you that it is more difficult than before to reach and retain visitors. Here 3 reasons why you should have a blog in 2019 after all.
Read moreFebruary 25, 2019
By Ariane
SEO, backlinks, meta-descriptions… expressions related to the referring of an internet site on the most search engines can surely give you a headache! You surely want your project to be on Google’s first page of results, however, we are sorry to let you know that you will need to work to make it through. There are now millions of pages on the internet, even some on the same subject than your website. What can you do in order to be chosen as the first result by search engines instead of others? One way to improve your importance is to have efficient backlinks.
Read moreFebruary 19, 2019
By Ariane
Did you just create your own blog? Congratulations! We wish you a lot of success. What inspired you to leap at first? Was it to reach more people or because you have a lot to tell? Whatever the reason why, did you know that a blog can help the ranking of your website? In fact, Google likes websites that often have new content. In the beginning, it will be easy to write your articles, however, as time goes by it will be tougher to find new ideas and to remain broadly constant. Take the time to read our 4 tips so you can avoid the blank page syndrome.
Read moreJanuary 16, 2019
By Ariane
It has been some time since you started working on your website. You are surely impatient to publish it to show it to everyone. You probably took hours to choose all pictures, fonts, and colors in order to create something beautiful; however, for whatever reason, do you hesitate to click on the final button? It is normal to be nervous, you have worked hard and you want your project to be perfect. Here are five tips to help you see clearer and verify if your website and you are ready to take the next step.
Read moreJanuary 07, 2019
By Ariane
2018 has been both rich in marketing scandals and innovations. On one side, Facebook was in hot water more than once because of how it managed certain situations; however, this social media has never been so popular. Hence, 2019 would probably be a new year of records where trust and results should be more important. In a more and more competitive world where everybody wants a good position (also on Google results), it is more than relevant to keep up with the good and new web marketing trends. Here are some of the latest things to need to know and follow for the new year.
Read moreJanuary 03, 2019
By Ariane
In this second part, we will take the time to view the Acquisition and the Behavior sections of your Google Analytics page. Now that you know who your clientele is, let’s see where they come from and what they do on your website. Once again, it is only a brief explanation. We suggest you take the time to explore this tool in order to familiarise yourself with all the accessible data.
Read moreDecember 28, 2018
By Ariane
You just published your website? We would like to congratulate you and wish you a lot of success! Now, take time to make a list of all the goals you want to achieve. However, you might ask yourself how to check your popularity and have statistics. How many visitors come to your website? How long do they stay? There are many tools that can help you find helpful data, but one clearly stands out of the crowd: Google Analytics.
Read moreDecember 17, 2018
By Sarah
December is the month where everyone is excited about the arrival of the holidays; however, if you are a graphic designer you might be more excited by the unveiling of Pantone’s new color of the year. Since 2000, in early December, Pantone unveils a new color for the year to come.
Read moreNovember 19, 2018
By Sarah
The holiday season is certainly one of the busiest, especially for online retailers. Each year, online sales during the holidays increase. This year, 60% of the population plans to buy their gifts online which means a very important business opportunity. To make the most of this opportunity, you need to be prepared. Here are our 5 tips to maximize sales during the holiday season!
Read moreOctober 03, 2018
By Sarah
As a small business, the budget doesn’t always allow hiring a professional photographer to take pictures. So to find alternatives, one has to be creative. We already provided you resources to find excellent photos on the web, now let’s cover everything you need to know to take wonderful photos by yourself.
First, although it may help, a great quality camera does not equal a good picture. Any camera can give you gorgeous images, you do not necessarily need to invest in a professional one. Especially nowadays, with the quality of the camera of our phones being more than sufficient for images to post on social media or on the web. The most significant thing is to understand your device and its features and to know a couple of tips on photography. Try our following tips to capture the best photos possible.
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