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Tips and tricks to create a website

Business Owners: What to Do During an Off-Peak Season

July 28, 2020
By Ariane

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Whether it is because you are a self-employed worker or simply because your customers are on vacation, summer is a difficult season for many. What can you do during these quieter weeks? It is out of the question that you sit around, twiddling your thumbs; we found you 7 things to do during an off-peak season!

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What to Do With an Unsatisfied Customer

July 24, 2020
By Ariane

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No one is immune to a mistake or a situation beyond its control that can lead to customer discontent. It is never a pleasant moment when you have a complaint or a negative review, especially in our times when everything spreads fast on social media. This can effectively harm your business, or at least your professionalism. We believe, however, that it is not the end of the world when you have an unsatisfied customer. The most important thing is how you react. Here are then a few tips on how to deal with a complaint.

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How to Check the Credibility of a Website

July 22, 2020
By Ariane

Image blog WebSelfWhen you buy things online, are the websites you visit safe? How can you be sure? The scammers use methods that are more and more difficult to identify; we should then be on our guards. Also, what can you do to make your website look credible? Here is a list of elements you should not neglect to check the credibility of a website.

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3 Tips to Choose the Right Keywords for Your Website

July 16, 2020
By Daniela McVicker

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So you need to find keywords for your new website. 

Successful keyword research can become an important factor in your digital marketing strategy because it can help you outperform a lot of your competitors on Google.

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How to Improve the Product Page of Your Online Shop

July 08, 2020
By Ariane

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We know that you have a lot to think about when you decide to open an online shop. You must have enough goods, find the right delivery method, and promote your products on social media. Once you have potential customers, it is crucial not to let them down when they arrive on your website. Here a few tips on how to improve the product page of your online shop and increase your sales!

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Does Your Website Need a Redesign?

June 29, 2020
By Ariane

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Time goes by so fast! Trends change quickly, especially when they are related to technology. When was the last time you worked on your website? At the time, it could answer your needs, but is it still the case? Have you ever thought of making a redesign of your website? Since it is the central point of your online presence, here are 5 points that should convince you that you need to do an updated version of your site.

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What to Put in Your Brand Style Guide

June 26, 2020
By Ariane

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What makes a brand easy to recognize? When a company always uses the same logo, colours, fonts, and shades for its content, it creates a brand something we call branding. Since branding includes several elements, it is recommended to have a brand style guide that includes all the artistic details about your business. With that said, here's what you should include in your brand style guide.

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How to Increase Your Business Revenue

June 17, 2020
By Ariane

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We all want to make a lot of money, whether it is with our business, our projects or our shop (online or not). Would that not be great if you could live from your passion? A way to achieve it is to have more incomes than expenses. Is it something possible? We believe it is. Here are some tips on how to increase your business revenue.

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4 Great Online Shop Created with WebSelf

June 10, 2020
By Ariane

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You are our main source of inspiration! Each week, we are amazed by your creations, whether it is a website, a blog, or an online shop. It has been a while since we want to show you our new favorite e-commerce websites. Let’s see how to create a great online shop and our four examples: Les Soeurs Bohèmes, Bar à Plantes MTL, Les belles récoltes de Charlevoix, and Planète Zéro Déchet.

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8 Marketing Strategy Tips for 2020

June 05, 2020
By Adina Cretu - Dreamstime

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Let’s start by setting the stage right: 2020 isn’t your average year. It’s clearly not going as planned and definitely not making it easy to plan a relevant marketing strategy. Let’s just agree that so far 2020 is a year of abundant lemons for most industries. 

However, as marketers, we’re a unique blend of strategic architects and creative thinkers. We’re equipped to deal with shifting tides and prevail. So, let’s roll out the map and mark the key elements of a 2020 marketing strategy.

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