Blog - WebSelf

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Tips and tricks to create a website

3 reasons to show your physical address on your website

April 01, 2014
By Catherine

Geographic informationWe see tons of WebSelf sites with absolutely no information on their physical address. Many of you (hairdresser, accountant, restaurant owner, etc.), own a business or chair on a local association. It is therefore important for you to generate local traffic to your site.

Did you know that more than a third of the researches on search engines contain geographic information (city, town, region, etc.)?

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How to advertise your business using SEA (Search Engine Advertising or paid search results)

November 20, 2013
By Catherine

Search engine advertising

As a site owner a key question you have to ask yourself is how to attract or bring potential customers to your website. Search Engine Advertising (SEA) is a way to advertise your business through search engines like Google and Bing where you run an advertising campaign through hyperlinks. This can help you gain a better visibility and attract customers that are really interested.
 

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SEO 101

September 13, 2013
By Catherine

The following poster is a summary of factors that influence your position in search engines and provides tips how you can improve your positioning.

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A successful Facebook strategy

May 29, 2013
By Catherine

Facebook strategyFacebook is an integral part of our lives now. So it’s logical to consider increasing your online reputation through the social giant. Since Facebook is huge and we are not all experts in the field, I thought it would appropriate to give you some ideas and starting points to ensure your online success.

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A picture is worth a thousand words, take the time to select your vocabulary!

May 15, 2013
By Catherine

Choose your pictures wisely

We can never say it often enough, a picture is worth a thousand words, but did you know that the wrong image can cost you up to $1000 in fine? In fact, did you know that you must pay close attention to the images that you use online? If you use a photo that does not belong to you or have the rights to use, you may be subject to fines!
 

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A glance at our customers: Creation Noisetier

April 11, 2013
By Catherine

A glance at our customers takes a deeper look at the beautiful site Creation Noisetier. This e-shop sells multiple natural medicinal items made from hazel.
 

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How to prevent Google from indexing content

April 03, 2013
By Catherine

In general, we all want to be on Google. We want to be the first, the best, the favorite. However, some pages are not intended to be indexed and some are much better off search engines. Consider, for example, your secure pages or hidden pages. If you don’t tell Google that these pages shouldn’t be indexed and available on its results pages, they will be!
 

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These famous Calls to Action

February 20, 2013
By Catherine

In life, everything is always clearer when you have a plan. A guideline to follow, a purpose, a direction. What is often forgotten is that this principle applies to many things in life, even when you create your website! You probably have your plan and this is probably why you created your site in the first place... but did you think of a plan for your visitors?

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Making a website : the first few steps

February 06, 2013
By Catherine

The first steps

Small businesses are often afraid of the cost of developing a website and an online marketing strategy or even worse, still believe that a website is a luxury, a superfluous element, that its unnecessary. However, when we look at our life habits, it’s clear that the web occupies a more and more important part in it. 78% of Internet users search a product online before buying it. 97% of consumers look for local businesses online before going on site. 82% of web searches are followed by a local store visit or a call. But ... and sadly, only 44% of Quebec SMEs create a website.
 

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A glance at our customers: Adieu les poux

October 26, 2012
By Catherine

With a title that translates to Goodbye Lice, it’s hard to get it wrong: yes, it’s a site about treatment against these disgusting little creatures and it’s tastefully done. Congratulations, Adieu les poux! Even with just a quick look, the visitor can notice a visually harmonious, well-researched and refined design, which in no way resembles infestation and itching associated with this subject.
 

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