June 05, 2020
By Adina Cretu - Dreamstime
Let’s start by setting the stage right: 2020 isn’t your average year. It’s clearly not going as planned and definitely not making it easy to plan a relevant marketing strategy. Let’s just agree that so far 2020 is a year of abundant lemons for most industries.
However, as marketers, we’re a unique blend of strategic architects and creative thinkers. We’re equipped to deal with shifting tides and prevail. So, let’s roll out the map and mark the key elements of a 2020 marketing strategy.
Read moreJune 03, 2020
By Ariane
There are many reasons why it is still relevant to have a blog. Whether you are a business or a new influencer, a blog can help you increase your credibility and authority on a specific subject. It can help your website indexing as well. However, it is important to remind you that you still have work to do even when your blog is created, and you have published a few articles. What can you do to promote your blog and be successful?
Read moreMay 27, 2020
By Ariane
Whether you are an entrepreneur that provides services, a local restaurant owner, or that you have an online shop for the latest fashion accessories, you will probably have to raise your prices once in a while. It is often necessary to increase your rates to follow the cost of living. You may have to deal with difficult situations too. How can you make sure that your raise will be accepted, or at least tolerated, by your customers?
Read moreMay 22, 2020
By Template Monster
Nowadays, pretty much anyone is capable of creating a decent website since there are such platforms as MasterBundles that make it possible for everyone. Yet only a few can actually make the one that will be among the top results in all the major search engines and thereby will be profitable. The secret of those who manage to launch top sites is very simple – they know how to improve conversion their rates. So what are these and how exactly can you boost them? This is what we are going to figure out today.
Read moreMay 20, 2020
By Ariane
You now have an online store. You worked hard to create your e-shop, and your products are ready to be sent. Are you waiting for your first orders? The web is full of exciting business opportunities, but this also implies a lot of competition. Here are some tips to help you promote your online store and be successful.
Read moreMay 13, 2020
By Ariane
We are all looking for a way to stand out when it is about our social media. We want our posts to be seen and shared in order to get notoriety. With the continuous decrease of the organic reach, what can you do to gain visibility? Let’s start by checking what the best moment to publish on social media is.
Read moreMay 06, 2020
By Ariane
Are you familiar with blog articles? Did you find topics that interest your readers, and do you know how to avoid the blank page syndrome? If you answered yes to these questions, did you ever think of creating an ebook from your best articles? Ebooks are interesting marketing tools. They can help you get notoriety but also some money.
Read moreMay 01, 2020
By Valeria Santalla
Staying on top of every trend is very exhausting, social media marketing is a world where anything could change in one single day. This quick overview of some of the most significant things to keep in mind for 2020’s Twitter Marketing can make your life way simpler! For starters, visit the Twitter Marketing Calendar on Twitter to get ahead of the main events you want to talk about this year! Plan your campaigns with time to spare and make some awesomely designed content to share.
Read moreApril 29, 2020
By Ariane
What do your logo, website, and newsletter have in common? In addition to being marketing tools that you should have, these three elements are extensions of your brand. Therefore, they should be composed of the same colors. Have you already found the shades that represent you well? It is important not to take this decision lightly as colors have meaning. Here are some tips to choose the right colors for your brand.
Read moreApril 24, 2020
By Ariane
Creating a website can seem like a complicated task, and there may be little time to do it. So, where should you start? The WebSelf team decided to design a plan to help you create your website so that it can meet your needs quickly. We are convinced that everyone can have a spot on the web!
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