March 06, 2019
By Ariane
It’s done. You now have the most beautiful website! You spent a few hours on the design in order to choose all fonts, pictures, and colors rigorously. At the launch, however, you realize that your website bounce rate is high. Your visitors stay on your webpages only a few seconds. It is a disaster! What is happening? Did you check if your website was spelling and grammar mistakes free? As mentioned in other articles on the WebSelf blog, these mistakes can affect your website indexing by search engines since it gives people the impression that your project is not professional or reliable. What can you do in order to avoid to make mistakes?
Read moreFebruary 28, 2019
By Sarah
Designing your website may seem impossible if you think you do not have the artistic gene. In reality, it is more like a science, you simply need to analyze the components of a good design. We have four categories for you to consider: balance, contrast, hierarchy, and coherence. Here are the four design principles to use on your website.
Read moreFebruary 25, 2019
By Ariane
SEO, backlinks, meta-descriptions… expressions related to the referring of an internet site on the most search engines can surely give you a headache! You surely want your project to be on Google’s first page of results, however, we are sorry to let you know that you will need to work to make it through. There are now millions of pages on the internet, even some on the same subject than your website. What can you do in order to be chosen as the first result by search engines instead of others? One way to improve your importance is to have efficient backlinks.
Read moreFebruary 19, 2019
By Ariane
Did you just create your own blog? Congratulations! We wish you a lot of success. What inspired you to leap at first? Was it to reach more people or because you have a lot to tell? Whatever the reason why, did you know that a blog can help the ranking of your website? In fact, Google likes websites that often have new content. In the beginning, it will be easy to write your articles, however, as time goes by it will be tougher to find new ideas and to remain broadly constant. Take the time to read our 4 tips so you can avoid the blank page syndrome.
Read moreFebruary 13, 2019
By Ariane
Imagine a world where streets have no name, as U2 sang. Although it may sound poetic, it would make our world messy and less organized. Imagine now a world without domain names. Contrary to what you think, it would also make our life messier since it is domain names that allow us to find websites easily. If domain names did not exist, we would have to find Internet pages with their IP address, which is a code with many numbers. For instance, Facebook’s code could be 445.548.999, while WebSelf could be 456.98.898.95. It would not be practical at all.
Read moreFebruary 08, 2019
By Ariane
In 2019, experts are still talking about SEO. After spending a lot of time doing various marketing campaigns and changing the meta-description for search engine optimization, you need to know if they are working. Google Analytics allows you to gather a wealth of knowledge about the visits and visitors to your website; however, there is an alter ego, Google Search Console. Like its big brother Google Analytics, the Console is a free and very useful tool. Google Search Console, formerly known as Google Webmaster Tools, allows you to measure your website’s Google search performance. Want to know more? Keep reading!
Read moreJanuary 16, 2019
By Ariane
It has been some time since you started working on your website. You are surely impatient to publish it to show it to everyone. You probably took hours to choose all pictures, fonts, and colors in order to create something beautiful; however, for whatever reason, do you hesitate to click on the final button? It is normal to be nervous, you have worked hard and you want your project to be perfect. Here are five tips to help you see clearer and verify if your website and you are ready to take the next step.
Read moreJanuary 07, 2019
By Ariane
2018 has been both rich in marketing scandals and innovations. On one side, Facebook was in hot water more than once because of how it managed certain situations; however, this social media has never been so popular. Hence, 2019 would probably be a new year of records where trust and results should be more important. In a more and more competitive world where everybody wants a good position (also on Google results), it is more than relevant to keep up with the good and new web marketing trends. Here are some of the latest things to need to know and follow for the new year.
Read moreJanuary 03, 2019
By Ariane
In this second part, we will take the time to view the Acquisition and the Behavior sections of your Google Analytics page. Now that you know who your clientele is, let’s see where they come from and what they do on your website. Once again, it is only a brief explanation. We suggest you take the time to explore this tool in order to familiarise yourself with all the accessible data.
Read moreDecember 28, 2018
By Ariane
You just published your website? We would like to congratulate you and wish you a lot of success! Now, take time to make a list of all the goals you want to achieve. However, you might ask yourself how to check your popularity and have statistics. How many visitors come to your website? How long do they stay? There are many tools that can help you find helpful data, but one clearly stands out of the crowd: Google Analytics.
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