October 08, 2018
By Sarah
It’s obvious that in 2018, a well-established web presence is crucial to the success of a business. In combination with an effective website, a presence on social networks delivers several advantages. After our articles on using Twitter, LinkedIn and even Youtube for your business, we're following our series today with a brief guide on using Pinterest for your business.
Read moreOctober 03, 2018
By Sarah
As a small business, the budget doesn’t always allow hiring a professional photographer to take pictures. So to find alternatives, one has to be creative. We already provided you resources to find excellent photos on the web, now let’s cover everything you need to know to take wonderful photos by yourself.
First, although it may help, a great quality camera does not equal a good picture. Any camera can give you gorgeous images, you do not necessarily need to invest in a professional one. Especially nowadays, with the quality of the camera of our phones being more than sufficient for images to post on social media or on the web. The most significant thing is to understand your device and its features and to know a couple of tips on photography. Try our following tips to capture the best photos possible.
Read moreSeptember 17, 2018
By Sarah
Creating a relationship of trust with the visitors that go to your website is not easy. It takes time and a lot of work. One important thing is to always offer great service. The other is to create a website that gives your visitors the impression they should trust you.
Read moreSeptember 15, 2018
By Sarah
By nature, websites are judged based on 3 main criteria;
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Design
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Content
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Ease of use
When visitors arrive on your website, a global portrait of these 3 characteristics is enough for them to make the decision whether to continue on your website or to go elsewhere! When creating your own website, it is important to focus on these aspects. In short, create a website that is pleasing to the eyes, descriptive and easy to navigate.
It is said that the first principle of design is that ¨the container must serve the content¨. All the graphic choice you make must be at the service of the experience that visitors will have. Here is a short guide to ensure you have an ergonomic website.
Read moreSeptember 14, 2018
By Elisabeth
Seeing your site at the top of Internet search results is your dream? It can now be a reality! However, search engine optimization (or SEO for short) takes some time and effort, on several fronts, since numerous factors impact your ranking.
To help you, WebSelf offers a SEO checklist in your site’s dashboard. Step by step, we’re going through the best ways to improve your ranking, as well as the mistakes to avoid.
Read moreSeptember 13, 2018
By Elisabeth
Nowadays, email marketing is important for numerous companies, both small and big. This strategy consists in sending emails, at regular intervals, to a curated list of potential clients, actual clients, or even just potential leads. Used judiciously, it can become very profitable. Today, we’re embarking on an in-depth exploration of this marketing strategy: try it out with us, and it may become your next big campaign!
Read moreSeptember 12, 2018
By Sarah
At Webself, we use our blog as a tool to let you know about the features available; new designs and tips and tricks to make your website and your presence on the web a success. Today, we will do a little different, introducing you to this Webself mini-guide! If you do not know where to start with creating your site, read this article is the next step!
Read moreSeptember 06, 2018
By Carole
What do a book cover, a movie poster, and a storefront have in common? They must make you want to see more.
This is the same principle for a meta-description. This short burble displayed under your site’s name in Google’s search results means to showcase and attract your potential visitors on your site.
Read moreAugust 01, 2018
By Sarah
No matter your budget, there is a solution for you to get quality images on the net: subscribe to an image banks, hire a professional photographer, or take the photos yourself. As such, there’s no excuse for mediocre photos. In particular, free image banks are increasingly popular, and a great way to find great pics for your site among thousands of available images. Just keep in mind that, if you found a perfect, free fit for your activity, so might have your competitor. To be unique, you might have to use a premium image bank.
Today, we’re listing our favourite image banks, both free and premium.
Read moreJuly 31, 2018
By Sarah
As summer drags to a close and school is looming on the horizon, comes the time to shake things up. Let’s check our bag of tricks and make sure we’re ready for the new school year, both in real life and in our digital one. Not sure your website needs some freshening up? Here are the 5 questions that can help you decide and how Webeslf can help you.
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