May 10, 2017
By Élisabeth
A website is an essential communication tool to make yourself know. Whether it is for a well-established company, a startup, or for a student who wants to find a job, with the number of websites available on the web, it has become very difficult to stand out. In order to get to the top of those research engines, it is essential to give it a professional look. And since you never know where you’re going to land your next job or contract, your virtual appearance has to be flawless, and on all networks.
Read moreMay 09, 2017
By Élisabeth
We’ve recently talked about the importance of knowing your competition, known as competitive intelligence. Remember, competitive intelligence means seeking, analyzing and exploiting information about its company, its competitors and its sector of activity, with the aim of increasing its productivity and competitiveness. Not only will it make you aware of some of the changes in the industry, but it will help grow your own business.
Now we know that it is easier said than done, to be aware of your competitive environment, and this is why we are offering you some tools that will help you through the process. It is easier than you think to peak into your neighbor’s rankings, used keywords, traffic and demographics. Some of these tools are completely free, some cost some money: you obviously don’t need to use them all, just pick and choose the ones that works best for you and your business.
TIP: you can use these tools to spy on your business, and analyze your strengths and weaknesses. This will help you be more efficient in adding or modifying elements in your business, since you will know where to focus your energy!
Read moreApril 25, 2017
By Elisabeth
Did you know that by nature, we judge websites on these 3 main criteria?
- Design
- Content
- The ease of use
A global picture of these three characteristics is sufficient for Internet users to make the decision to continue on your website or go to your competitor’s! When creating your website, or when redesigning an existing website, it is therefore very important that you focus on these three aspects: in short, your website should be beautiful, descriptive and it must be easy for the visitor to navigate.
Read moreApril 04, 2017
By Élisabeth
For the past several years, WebSelf has been offering the ideal tool to create your website, easily and for free. Thanks to the work of our graphic designers, who have created hundreds of templates, over 3 million WebSelf websites have been created.
Spring is finally here! It represents, for many, a period of renewal, which is why we have created new templates. Today we are introducing some of them from the ice cream shop to the new long-scrolling wedding template. We hope that you will find one that will suit your needs!
Read moreMarch 28, 2017
By Elisabeth
If you’ve been reading our articles, we recently talked about how adding a blog to your website is added value. In fact, in addition to being a great way to build a web community with your customers, a blog will improve the SEO of your website, therefore making you more noticeable on the web.
For your blog to be successful, you need to make sure of a few things, such as:
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Being constant in terms of frequency (1X week, 1X day, etc.)
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Writing about relevant topics that will interest your readers
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Having a well-referenced blog on search engines
Unfortunately, many bloggers suffer from the blank page syndrome. It happens to everyone that from time to time, inspiration is simply not there! But don’t worry, here are 5 tips to help you find inspiration to write those articles!
Read moreMarch 28, 2017
By Sarah
Spring, a period of renewal! It’s the perfect time to clean the house and start fresh. Take this opportunity to do the same with your website by revamping and updating it just in time for Spring! Follow these 4 steps to give your website a makeover in almost no time!
Read moreMarch 17, 2017
By Élisabeth
Everyone loves sales, and luckily, Webself offers you the opportunity to spoil your customers by offering them different types of promotions!
Offers can be used for several reasons: when you are just getting started with your online store, to sell older merchandise, to highlight a product that does not sell as well as others or simply to spoil your customers! Whatever the reason, offering discounts is always a good idea!
Read moreMarch 14, 2017
By Elisabeth
You may already have read our article on "7 tips for improving the design of your website" (if you have not already read it, we advise you to do so!) which gave you several tips on how to bring your website to a professional level. Well, if it wasn’t enough for you, here are 5 other design tips, to give your beautiful website the little boost it needs.
Read moreMarch 03, 2017
By Élisabeth
In our recent article on errors you need to avoid in optimizing your website, we talked about keyword overload in your content. Keywords are very important for your SEO optimization and that is why we decided to dedicate a full article on this subject: how to find the best keywords for your business and how to use them (and how not to overuse them!!)
A fundamental step of SEO optimization is choosing your keywords. Your keywords will be (at least, hopefully), present everywhere: social media content, on your website, and even on your business cards. Your keywords define you as a company and will help your potential customers find you more easily.
Read moreMarch 01, 2017
By Élisabeth
In terms of SEO, the line between optimizing and over-optimizing is very slim.
As you probably know, SEO optimization of your website is a harsh job and you need to continuously perform several actions in order to reach the top of those search engines results pages. But sometimes, you take measures which you think will be beneficial to your website but you ultimately end up getting penalized by those search engines. To avoid these penalties, we have compiled the most common mistakes you must avoid when optimizing your website.
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