February 06, 2013
By Catherine
Small businesses are often afraid of the cost of developing a website and an online marketing strategy or even worse, still believe that a website is a luxury, a superfluous element, that its unnecessary. However, when we look at our life habits, it’s clear that the web occupies a more and more important part in it. 78% of Internet users search a product online before buying it. 97% of consumers look for local businesses online before going on site. 82% of web searches are followed by a local store visit or a call. But ... and sadly, only 44% of Quebec SMEs create a website.
Read moreOctober 26, 2012
By Catherine
With a title that translates to Goodbye Lice, it’s hard to get it wrong: yes, it’s a site about treatment against these disgusting little creatures and it’s tastefully done. Congratulations, Adieu les poux! Even with just a quick look, the visitor can notice a visually harmonious, well-researched and refined design, which in no way resembles infestation and itching associated with this subject.
Read moreOctober 19, 2012
By Catherine
LesAffaires.com recently published an article announcing that over a third of the world's population have access to Internet. The article reports that:
More than a third of the world population is connected to the internet, according to a report by the UN specialized agency for telecommunications (ITU) published on Thursday.
The development of broadband services throughout the world has resulted in a 11% increase in the number of Internet users in the world during the last year," indicates the International Telecommunication Union.
In early 2012, there were 2.3 billion Internet users worldwide, more than a third of the population of the Earth.
Read moreOctober 15, 2012
By Catherine
Did you know that there are 27 million SMEs in the united states and less than half of them(44%) have a website? In France, we find the same situation: less than half (48%) of small businesses with fewer than 50 employees are now present on the Internet. Of these 48%, only 14% have an online store. What’s to make out of all of this? The web is a retail space in the making! By creating an online sales website quickly, you’ll be staying one step ahead of your competitors and expand your potential sales ground.
Read moreSeptember 20, 2012
By Catherine
You released a new article in your blog : you're happy, all is well. You think the work is all done? Hold on!
The biggest part of the work of a blogger begins once the text is written and published. You write these articles for a reason, to be read and viewed, and to help your SEO! Here are some points to remember when creating your website and once your words are online!
Read moreSeptember 13, 2012
By Catherine
Facebook has over 900 million users. In addition, the network not only knows their age, gender and country of origin, but also their favorite movies, their areas of expertise, their hobbies, their personal hero and much more! The more you "like" Facebook pages, the more Facebook knows about your sociocultural profile. What an ideal market for a marketing strategy!
Read moreSeptember 05, 2012
By Catherine
A good website can do you a lot of favors : recruit employees, inform potential clients of your products and services, give you credibility in front of your target audience… But let’s be honest, the SME that invest money in developing a website expects it to pay back by gaining new customers.
Leitmotif? We want customers! We want customers!
However, most websites fail to make the phone ring. In my experience, there are five reasons that explain the majority of failures webmaster and SME live with when it comes to converting a web user into a customer.
Read moreAugust 30, 2012
By Catherine
Flyte.biz published a list of little tips and tricks on web design and web marketing we judge relevant to our customers and we decided to repost it for you. Feel free to take note!
Read moreAugust 14, 2012
By Maud
Iberestudios published the results of an European study on search results and e-shops. Those results are surprising! We don’t pay enough attention to details and in the long run, they can get pretty expensive! Here’s the study (original in spanish):
Read moreJuly 31, 2012
By Maud
There's a lot of misconceptions around social medias. When you're a self-run small business, sometimes, these misconceptions can cost you your e-reputation or prevent you from building the right fanbase and get more potential clients! Mashable posted a list of 6 ways that small businesses usually get social media wrong. Since this information is relevant to most of our customers, here is the list, as posted by Mashable, to help you get your social marketing right!
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