July 17, 2012
By Maud
Each medium to its own peculiarities and constraints. When you own your company, we often believe that creating one message and spreading it across all mediums in the same manner is the right answer, it saves time, right! Keeping the same message is usually a good idea, but you can’t expect to say it the same way every time. A TV ad can’t be the same as a radio ad, right? Well it is the same for your website and a flyer or poster. The site is a complete environment, while the brochure is static. Don’t think you can take the same text and copy / paste into your site!
Read moreJuly 12, 2012
By Maud
We're all cosumers, right? Some of us can't even get by without a little relaxing at the mall. Did you ever take the time to see things through the eyes of the seller? If your website is introducing or talking about a product, don't hesitate to appeal to your visitors' inner buyer and start your online shop!
Read moreJuly 12, 2012
By Maud
Entrepreneur.com published an interesting article listing usefull things for a small business’ website to have. We found the list really relevant and interesting, so we’re sharing it with you! In a world where not everyone has a lot of experience being a webmaster, it’s hard not to forget key issues. Here is the list, as presented by Entrepreneur.com, adapted to our editor. My comments are in italic in the text.
Read moreJuly 11, 2012
By Maud
An article of the french newspaper Les Affaires emphasize how important it is for small businesses to have a web presence or storefront, since it is an increasingly big part of the customers' shopping experience and online research slowly become their first reflex when they hope to purchase something :
Read moreJuly 11, 2012
By Maud
For this first issue of A glance at our customers, let's have a look at Imperial Bulldog Puppies' website. The contrast of the template chosen surely captures your attention et was chosen perfectly.
Read moreJuly 10, 2012
By Maud
Writing can sometimes be complicated. You must be inspired, make researches and so on. Have you thought about which media you want to write for?
A website should not be written the same way like an essay!
The web environment has some specific aspects to keep in mind while writing. The web has a lot of information and many choices are available for the internet user. It becomes really important to grab the attention of the user while simplifying his life! Here are few easy tricks for a simpler text.
Read moreJuly 10, 2012
By Maud
To make a site accessible to search engines, like Google, it must first be put through an SEO indexator. We take care of this step once you register. By referencing your site, we indicate to the different search engines that your site exists. Once registred on WebSelf, you will have a domain name of your choice (www.YourSite.com) and a referral service on the most popular search engines (Google, Yahoo!, Bing). After a couple of weeks, you will be able to find your site on search engines.
Read moreJuly 10, 2012
By Maud
Having a website is definitely useful to market a passion, a field of activity, to advertise your club or sell products. On the other hand, making a site without a guideline and by moving in the dark can be risky. Of course, the web world is full of trial and error, but taking time to plan your site can make the difference between failure and success!
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