May 23, 2019
By Ariane
You see them everywhere, there is no way to escape them. Although the phenomenon has existed in different ways throughout the years, whether through sponsorship or post-war advertising, it seems that with the advent of social media, the world has eyes only for them! Do you have a business, product, blog or shop to promote? Would you like to work with an influencer to increase sales or traffic on your website? Is it complicated? Is it expensive? Yes and no. We decided to write a series of articles on the subject to help you out.
Read moreMarch 11, 2019
By Ariane
According to the latest statistics, there are now more than one billion websites! Yes, you read that right: one billion! There exists one website for 7 humans. It seems nowadays that everyone has a blog: companies, political parties or associations, influencers… Is it still relevant to have a blog with all this important competition? Yes! However, we need to warn you that it is more difficult than before to reach and retain visitors. Here 3 reasons why you should have a blog in 2019 after all.
Read moreFebruary 25, 2019
By Ariane
SEO, backlinks, meta-descriptions… expressions related to the referring of an internet site on the most search engines can surely give you a headache! You surely want your project to be on Google’s first page of results, however, we are sorry to let you know that you will need to work to make it through. There are now millions of pages on the internet, even some on the same subject than your website. What can you do in order to be chosen as the first result by search engines instead of others? One way to improve your importance is to have efficient backlinks.
Read moreFebruary 08, 2019
By Ariane
In 2019, experts are still talking about SEO. After spending a lot of time doing various marketing campaigns and changing the meta-description for search engine optimization, you need to know if they are working. Google Analytics allows you to gather a wealth of knowledge about the visits and visitors to your website; however, there is an alter ego, Google Search Console. Like its big brother Google Analytics, the Console is a free and very useful tool. Google Search Console, formerly known as Google Webmaster Tools, allows you to measure your website’s Google search performance. Want to know more? Keep reading!
Read moreNovember 01, 2018
By Elisabeth
Paid Search (SEA), allows you to quickly gain high qualified traffic to your website through the purchase of keywords (Google AdWords) or ads on social networks like Facebook. These sponsored links appear first on search engine result pages (SERP) such as Google, Bing or Yahoo, or when browsing on Facebook via sponsored posts showing in the right column.
Read moreOctober 08, 2018
By Sarah
It’s obvious that in 2018, a well-established web presence is crucial to the success of a business. In combination with an effective website, a presence on social networks delivers several advantages. After our articles on using Twitter, LinkedIn and even Youtube for your business, we're following our series today with a brief guide on using Pinterest for your business.
Read moreSeptember 14, 2018
By Elisabeth
Seeing your site at the top of Internet search results is your dream? It can now be a reality! However, search engine optimization (or SEO for short) takes some time and effort, on several fronts, since numerous factors impact your ranking.
To help you, WebSelf offers a SEO checklist in your site’s dashboard. Step by step, we’re going through the best ways to improve your ranking, as well as the mistakes to avoid.
Read moreSeptember 06, 2018
By Carole
What do a book cover, a movie poster, and a storefront have in common? They must make you want to see more.
This is the same principle for a meta-description. This short burble displayed under your site’s name in Google’s search results means to showcase and attract your potential visitors on your site.
Read moreJuly 31, 2018
By Sarah
As summer drags to a close and school is looming on the horizon, comes the time to shake things up. Let’s check our bag of tricks and make sure we’re ready for the new school year, both in real life and in our digital one. Not sure your website needs some freshening up? Here are the 5 questions that can help you decide and how Webeslf can help you.
Read moreJune 11, 2018
By Elisabeth
In a world where we are exposed to more than 4000 ads every single day, if you want to create a business, you must stand out from the crowd, and especially with your marketing strategy. Contests, live videos, informative ads, we rarely spend a day without being absolutely blown away by a marketing stunt.
Today, we talk about five marketing trends that will boost your small business!
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