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Search results for "SEO"

9 Mistakes to Avoid on LinkedIn

September 30, 2019
By Ariane

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There are many reasons why it is necessary that you have your own LinkedIn account in 2019. It can be to be found more easily by potential customers, to expand your network or to follow businesses that interest you. As we have seen it in our article 7 common mistakes to avoid on Instagram, there are things that you must not forget or avoid on LinkedIn. It is a very different social media than Facebook and Snapchat.

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3 SEO Mistakes Beginners Should Be Aware Of

August 28, 2019
By Daniela McVicker

Image blog WebSelfIn today’s highly complex eCommerce world, understanding how to make a website attractive to Google is the ultimate challenge. To appear on the first page of the search engine’s results, a website must meet a wide range of requirements, most of which are content-related. If you don’t achieve this goal, chances are that your website will have low traffic, as a lot of people prefer not to navigate past the first page of results.

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How to Design an Accessible Website

June 13, 2019
By Sarah

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You must have invested a lot of time on your business and your website; it is, therefore, important for you that your website is seen and used by many people as possible. By making an accessible website, you open it to all people with disabilities and who have difficulties browsing the web. It is very important to think about those who are visually impaired, hearing-impaired or who have physical or psychological disabilities when you design your website.

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Influencers: How Does It Work? Part 2

May 29, 2019
By Ariane

Image blog WebSelfHow to Become an Influencer?

Do you dream of quitting your job and becoming an influencer? Do you want to get paid hundreds for a simple post on Instagram, who wouldn’t? Was it the first part of our series on how to use an influencer in a marketing campaign that got you thinking? It seems so accessible to live on blogs and social media, but is it really? What can you do to get there? In this section, we are going to look into this question for you. 

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Using an Influencer, How Does It Work? Part 1

May 23, 2019
By Ariane

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You see them everywhere, there is no way to escape them. Although the phenomenon has existed in different ways throughout the years, whether through sponsorship or post-war advertising, it seems that with the advent of social media, the world has eyes only for them! Do you have a business, product, blog or shop to promote? Would you like to work with an influencer to increase sales or traffic on your website? Is it complicated? Is it expensive? Yes and no. We decided to write a series of articles on the subject to help you out.

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Is It Still Pertinent in 2019 to Have a Blog?

March 11, 2019
By Ariane

Image blog WebSelfAccording to the latest statistics, there are now more than one billion websites! Yes, you read that right: one billion!  There exists one website for 7 humans. It seems nowadays that everyone has a blog: companies, political parties or associations, influencers… Is it still relevant to have a blog with all this important competition? Yes! However, we need to warn you that it is more difficult than before to reach and retain visitors. Here 3 reasons why you should have a blog in 2019 after all.

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What Is a Backlink?

February 25, 2019
By Ariane

Image blog WebSelf

SEO, backlinks, meta-descriptions… expressions related to the referring of an internet site on the most search engines can surely give you a headache! You surely want your project to be on Google’s first page of results, however, we are sorry to let you know that you will need to work to make it through. There are now millions of pages on the internet, even some on the same subject than your website. What can you do in order to be chosen as the first result by search engines instead of others? One way to improve your importance is to have efficient backlinks.

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Google Search Console: A User's Guide for Beginners

February 08, 2019
By Ariane

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In 2019, experts are still talking about SEO. After spending a lot of time doing various marketing campaigns and changing the meta-description for search engine optimization, you need to know if they are working. Google Analytics allows you to gather a wealth of knowledge about the visits and visitors to your website; however, there is an alter ego, Google Search Console. Like its big brother Google Analytics, the Console is a free and very useful tool. Google Search Console, formerly known as Google Webmaster Tools, allows you to measure your website’s Google search performance. Want to know more? Keep reading!

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Paid Search Ads (SEA: Search Engine Advertising)

November 01, 2018
By Elisabeth

Image blog WebSelfPaid Search (SEA), allows you to quickly gain high qualified traffic to your website through the purchase of keywords (Google AdWords) or ads on social networks like Facebook. These sponsored links appear first on search engine result pages (SERP) such as Google, Bing or Yahoo, or when browsing on Facebook via sponsored posts showing in the right column.

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How to use Pinterest for Business

October 08, 2018
By Sarah

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It’s obvious that in 2018, a well-established web presence is crucial to the success of a business. In combination with an effective website, a presence on social networks delivers several advantages. After our articles on using Twitter, LinkedIn and even Youtube for your business, we're following our series today with a brief guide on using Pinterest for your business.

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