July 08, 2020
By Ariane
We know that you have a lot to think about when you decide to open an online shop. You must have enough goods, find the right delivery method, and promote your products on social media. Once you have potential customers, it is crucial not to let them down when they arrive on your website. Here a few tips on how to improve the product page of your online shop and increase your sales!
Read moreJune 29, 2020
By Ariane
Time goes by so fast! Trends change quickly, especially when they are related to technology. When was the last time you worked on your website? At the time, it could answer your needs, but is it still the case? Have you ever thought of making a redesign of your website? Since it is the central point of your online presence, here are 5 points that should convince you that you need to do an updated version of your site.
Read moreJune 26, 2020
By Ariane
What makes a brand easy to recognize? When a company always uses the same logo, colours, fonts, and shades for its content, it creates a brand something we call branding. Since branding includes several elements, it is recommended to have a brand style guide that includes all the artistic details about your business. With that said, here's what you should include in your brand style guide.
Read moreJune 17, 2020
By Ariane
We all want to make a lot of money, whether it is with our business, our projects or our shop (online or not). Would that not be great if you could live from your passion? A way to achieve it is to have more incomes than expenses. Is it something possible? We believe it is. Here are some tips on how to increase your business revenue.
Read moreJune 10, 2020
By Ariane
You are our main source of inspiration! Each week, we are amazed by your creations, whether it is a website, a blog, or an online shop. It has been a while since we want to show you our new favorite e-commerce websites. Let’s see how to create a great online shop and our four examples: Les Soeurs Bohèmes, Bar à Plantes MTL, Les belles récoltes de Charlevoix, and Planète Zéro Déchet.
Read moreJune 05, 2020
By Adina Cretu - Dreamstime
Let’s start by setting the stage right: 2020 isn’t your average year. It’s clearly not going as planned and definitely not making it easy to plan a relevant marketing strategy. Let’s just agree that so far 2020 is a year of abundant lemons for most industries.
However, as marketers, we’re a unique blend of strategic architects and creative thinkers. We’re equipped to deal with shifting tides and prevail. So, let’s roll out the map and mark the key elements of a 2020 marketing strategy.
Read moreMay 22, 2020
By Template Monster
Nowadays, pretty much anyone is capable of creating a decent website since there are such platforms as MasterBundles that make it possible for everyone. Yet only a few can actually make the one that will be among the top results in all the major search engines and thereby will be profitable. The secret of those who manage to launch top sites is very simple – they know how to improve conversion their rates. So what are these and how exactly can you boost them? This is what we are going to figure out today.
Read moreMay 06, 2020
By Ariane
Are you familiar with blog articles? Did you find topics that interest your readers, and do you know how to avoid the blank page syndrome? If you answered yes to these questions, did you ever think of creating an ebook from your best articles? Ebooks are interesting marketing tools. They can help you get notoriety but also some money.
Read moreMay 01, 2020
By Valeria Santalla
Staying on top of every trend is very exhausting, social media marketing is a world where anything could change in one single day. This quick overview of some of the most significant things to keep in mind for 2020’s Twitter Marketing can make your life way simpler! For starters, visit the Twitter Marketing Calendar on Twitter to get ahead of the main events you want to talk about this year! Plan your campaigns with time to spare and make some awesomely designed content to share.
Read moreApril 29, 2020
By Ariane
What do your logo, website, and newsletter have in common? In addition to being marketing tools that you should have, these three elements are extensions of your brand. Therefore, they should be composed of the same colors. Have you already found the shades that represent you well? It is important not to take this decision lightly as colors have meaning. Here are some tips to choose the right colors for your brand.
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