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Small business marketing tips and trends

July 19, 2017
By Elisabeth

Image blog WebSelf

In a world where we are exposed to more than 4000 ads every single day, if you want to create a business, you must stand out from the crowd, and especially with your marketing strategy. Contests, live videos, informative ads, we rarely spend a day without being absolutely blown away by a marketing stunt.

Today, we are talking about four popular marketing trend that will surely help if you’re having trouble determining your marketing strategy.

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The best online tools to legally spy on your competitors

May 09, 2017
By Élisabeth

Image blog WebSelf

We’ve recently talked about the importance of knowing your competition, known as competitive intelligence. Remember, competitive intelligence means seeking, analyzing and exploiting information about its company, its competitors and its sector of activity, with the aim of increasing its productivity and competitiveness.  Not only will it make you aware of some of the changes in the industry, but it will help grow your own business.

Now we know that it is easier said than done, to be aware of your competitive environment, and this is why we are offering you some tools that will help you through the process. It is easier than you think to peak into your neighbor’s rankings, used keywords, traffic and demographics. Some of these tools are completely free, some cost some money: you obviously don’t need to use them all, just pick and choose the ones that works best for you and your business.

TIP: you can use these tools to spy on your business, and analyze your strengths and weaknesses. This will help you be more efficient in adding or modifying elements in your business, since you will know where to focus your energy!

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How to find inspiration for your blog articles

March 28, 2017
By Elisabeth

Image blog WebSelf

If you’ve been reading our articles, we recently talked about how adding a blog to your website is added value. In fact, in addition to being a great way to build a web community with your customers, a blog will improve the SEO of your website, therefore making you more noticeable on the web.

For your blog to be successful, you need to make sure of a few things, such as:

  1. Being constant in terms of frequency (1X week, 1X day, etc.)

  2. Writing about relevant topics that will interest your readers

  3. Having a well-referenced blog on search engines

Unfortunately, many bloggers suffer from the blank page syndrome. It happens to everyone that from time to time, inspiration is simply not there! But don’t worry, here are 5 tips to help you find inspiration to write those articles!

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Everything you need to know about keywords

March 03, 2017
By Élisabeth

Image blog WebSelf

In our recent article on errors you need to avoid in optimizing your website, we talked about keyword overload in your content. Keywords are very important for your SEO optimization and that is why we decided to dedicate a full article on this subject: how to find the best keywords for your business and how to use them (and how not to overuse them!!)

A fundamental step of SEO optimization is choosing your keywords. Your keywords will be (at least, hopefully), present everywhere: social media content, on your website, and even on your business cards. Your keywords define you as a company and will help your potential customers find you more easily.

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Mistakes to avoid doing while optimizing your website

March 01, 2017
By Élisabeth

Image blog WebSelf

In terms of SEO, the line between optimizing and over-optimizing is very slim.

As you probably know, SEO optimization of your website is a harsh job and you need to continuously perform several actions in order to reach the top of those search engines results pages. But sometimes, you take measures which you think will be beneficial to your website but you ultimately end up getting penalized by those search engines. To avoid these penalties, we have compiled the most common mistakes you must avoid when optimizing your website.

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The WebSelf online store is now available!

December 20, 2016
By Elisabeth

Image blog WebSelf

Do you want to sell products or services on the web? Webself now makes this possible with it’s new online store!

After several months of work, we are very happy to offer you our new online store feature, allowing you to easily sell your products or services via WebSelf

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4 mistakes to avoid making on your website

December 20, 2016
By Sarah

Image blog WebSelf

You have created your website and don’t know where to start? Even better, you publish your website on the web but you want to revamp it before the beginning of 2017? Before you do, we have gathered 4 common mistakes made by our users on their website and we explain how to avoid them, so give this a good read before you get started!

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How to create a great Contact page

December 20, 2016
By Elisabeth

Image blog WebSelf

You have decided to create a website for your business, organization, sports club? Congratulations! A web presence is indeed, a showcase available at all times and for everyone.

Fully customizable and at your image, a website must still contain some mandatory information. Your visitors should, at first glance, have a good idea of what your business is all about, therefore, a “Contact” page is not to be neglected. It is on this page that you give potential customers the opportunity to get important information about your company, your contact information, your e-mail address, or even get in touch with you directly!

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6 Tips to Improve your blog's SEO

December 12, 2016
By Elisabeth

Image blog WebSelf

Have you ever thought about creating a blog? In addition to writing articles on topics related to your industry, you are creating a web community with your customers, which is an interesting addition to your website.

Your content can be original, interesting and well written, but if it's never being read, what's the point of spending time creating it?

Search engine robots go through several aspects of your blog articles to come to a conclusion: is this article relevant or not? The more relevant it is, the higher it will be on the results page of these search engines. Here are 6 tips to improve the SEO of your blog.

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