December 18, 2018
By Ariane
A new year often comes with new resolutions, it is well known. This thirst for anything new brings us to step back on the last months in order to make a list of all the things we want to improve or change. Maybe you have the goal to be more disciplined in creating new content for your blog or have thought about revamping your website? We must, however, admit that our motivation often disappears like snow in summer only in a few weeks. What can you do in order to make sure you achieve your goals this time? Do you know the S.M.A.R.T. method? As you can guess, it is a clever way to help you do anything you want.
Read moreDecember 17, 2018
By Sarah
December is the month where everyone is excited about the arrival of the holidays; however, if you are a graphic designer you might be more excited by the unveiling of Pantone’s new color of the year. Since 2000, in early December, Pantone unveils a new color for the year to come.
Read moreDecember 03, 2018
By Ariane
Who never walked in front of a newspaper kiosk and stopped to leaf through a magazine during a few minutes because it had an interesting or a scandalous title? Without this title, you would have not opened the magazine nor you would not have bought it! Whether it is for a journal or the last article of your blog, it is important to know how to write a catchy title.
Read moreNovember 19, 2018
By Sarah
The holiday season is certainly one of the busiest, especially for online retailers. Each year, online sales during the holidays increase. This year, 60% of the population plans to buy their gifts online which means a very important business opportunity. To make the most of this opportunity, you need to be prepared. Here are our 5 tips to maximize sales during the holiday season!
Read moreNovember 05, 2018
By Sarah
It is impossible to ignore Instagram as a possible marketing tool when it has more than a billion monthly active accounts. If you don’t have an account, it's time to get one. Although Instagram is extremely effective for companies in the visual or artistic field, it is certainly not reserved for them. And since 80% of users follow at least one brand, this is a marketing opportunity on which your business should not miss out.
Read moreNovember 01, 2018
By Elisabeth
Paid Search (SEA), allows you to quickly gain high qualified traffic to your website through the purchase of keywords (Google AdWords) or ads on social networks like Facebook. These sponsored links appear first on search engine result pages (SERP) such as Google, Bing or Yahoo, or when browsing on Facebook via sponsored posts showing in the right column.
Read moreOctober 08, 2018
By Sarah
It’s obvious that in 2018, a well-established web presence is crucial to the success of a business. In combination with an effective website, a presence on social networks delivers several advantages. After our articles on using Twitter, LinkedIn and even Youtube for your business, we're following our series today with a brief guide on using Pinterest for your business.
Read moreOctober 03, 2018
By Sarah
As a small business, the budget doesn’t always allow hiring a professional photographer to take pictures. So to find alternatives, one has to be creative. We already provided you resources to find excellent photos on the web, now let’s cover everything you need to know to take wonderful photos by yourself.
First, although it may help, a great quality camera does not equal a good picture. Any camera can give you gorgeous images, you do not necessarily need to invest in a professional one. Especially nowadays, with the quality of the camera of our phones being more than sufficient for images to post on social media or on the web. The most significant thing is to understand your device and its features and to know a couple of tips on photography. Try our following tips to capture the best photos possible.
Read moreSeptember 17, 2018
By Sarah
Creating a relationship of trust with the visitors that go to your website is not easy. It takes time and a lot of work. One important thing is to always offer great service. The other is to create a website that gives your visitors the impression they should trust you.
Read moreSeptember 15, 2018
By Sarah
By nature, websites are judged based on 3 main criteria;
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Design
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Content
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Ease of use
When visitors arrive on your website, a global portrait of these 3 characteristics is enough for them to make the decision whether to continue on your website or to go elsewhere! When creating your own website, it is important to focus on these aspects. In short, create a website that is pleasing to the eyes, descriptive and easy to navigate.
It is said that the first principle of design is that ¨the container must serve the content¨. All the graphic choice you make must be at the service of the experience that visitors will have. Here is a short guide to ensure you have an ergonomic website.
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